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3 Good Reasons to Invest in the Structure of Your Business So many people who come to me for mentoring tell me they won't feel confident enough to start looking for clients "until they have all their ducks in a row." And that makes sense … When you're starting something new, you need a solid foundation. Otherwise, you feel like you're floating out there, unmoored and without an anchor. That kind of instability is very unsettling. I get that. The best way to fight that instability is by having a strong foundation. Building the structure of your business before you begin looking for clients will make you feel much readier to take the inevitably challenging steps required to actively pursue the clients you want. Here are three good reasons to invest the time to do this.
B2B Writers: 4 Ways to Use ChatGPT as a Tool (Not a Crutch.) ChatGPT didn’t write this article. That’s important. Because as a B2B writer, you should never surrender control of your work to an AI. That’s akin to a home improvement contractor handing over the renovation plans to a drill, saying, “Take it from here.” AI is a powerful writing tool that can help you in a myriad of ways. But if you treat it like an app to delegate critical tasks to, your work won’t reach the level of excellence that B2B clients expect. So, how do you use ChatGPT as a tool and not a crutch? Here are four practical ways.