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The Government “Perk” That Can Hand Copywriters (Like You) a $2.52 Million Windfall

There’s a wealth-generating tool ideal for freelance writers, yet many don’t take advantage of it. Here’s how you can make more money in the long run.

How to Make Every Sales Letter a Blockbuster

Of every tool and technique copywriters use to write copy, implementing the Big Idea effectively can have the strongest impact on package performance.

Is Dan Kennedy the Real Deal … or Just Damn Good at Marketing Himself?

Paul Hollingshead went from Dan Kennedy “skeptic” to Dan Kennedy “admirer”…and the marketing tips he learned from Dan that made him change his mind.