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Can Cold Email Marketing Really Work?

Cold email marketing sounds like a long shot, but the truth is, if you do it right, your cold email marketing strategy can bring in qualified leads.

Keep Marketing!

Staying persistent with your marketing is key to landing more clients. Use these tips to make your follow-up more effective.

9 Tips for Writing Email Subject Lines That Boost Open Rates

We spend a lot of of our precious time writing body copy. We're so focused on the CONTENT that we don't think about the "outside edges" of our work.

5 Red Flags That Signal a Problem

While the vast majority of prospects make wonderful clients, there are some you’d rather avoid. Here are five red flags to look for.

19 Ways to Find Freelance Clients That Are a Perfect Fit for You

A handy guide to finding “perfect fit” clients—those clients you enjoy working with, who pay well, and who value what you do.

Habits to Create Steady Income Year-Round

Get off the income roller coaster many freelancers experience. Use these three habits to create a steady income all year long.

Build Your Personal Brand in 6 Easy Steps

It’s always nice to be recognized from a personal perspective, but as a freelance business owner, it's critical for business success.

Getting Started with Video Email Marketing

Do you use video in your email marketing? Video email marketing can boost your open rates, your click-throughs, and your overall response.

32 Common Web-Writing Mistakes

Web-writing mistakes happen. You shouldn’t beat yourself up over them. But it is good to avoid them if you can. Use these 32 tips for cleaner web copy.

Leverage Your Time with Google Doc Templates

Simplify your writing process and leverage your time with templates available in Google Docs. Here’s a quick guide to help.

Replace Your Email Client with Gmail

Did you know you can manage all of your email with Gmail? Julia Borgini explains why you might want to and how to set it up.

3 Ways to Take Your B2B Blogging to the Next Level

More B2B companies are blogging, but many of them aren’t as effective as they could be. Here are three tips to improve any B2B company’s blog.

Smart Marketing: Creating the Helpful B2B Blog

What makes a B2B blog successful? See how making a B2B blog helpful by educating prospects can lead to more sales and better customers.

What’s Happening in B2B Blogging?

What B2B companies are blogging and which ones aren’t? And if they aren’t blogging, what other media are they using in their content marketing strategies?

How B2B Companies are Winning on Social Media

B2B companies are learning to harness the power of social media. Julia Borgini examines some unique examples of B2B social media marketing.

Five #brandfails to Avoid in B2B Content Marketing

How do you add emotion to your B2B content without offending your audience? Julia Borgini gives you five pitfalls to avoid in B2B content marketing.

Write for Online Publications and Become a Freelance Magnet

Be a Freelance Magnet and have clients chasing you instead of the other way around by writing in targeted online publications.

Corporate Blogging is the New Black

B2B companies once shunned blogging as a way to attract clients, but they are now embracing it as a key part of their content marketing strategy.

Top 10 Mistakes to Avoid When Working with Marketing Agencies

Working with marketing agencies can be a reliable and lucrative source of ongoing work. Learn how develop smooth relationships.

How Can Dayparting Help Your Web Writing?

Figuring out when to publish your content is the other part. In order to maximize the impact of your content, Julia Borgini teaches you the advertising strategy of dayparting.

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