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Can Cold Email Marketing Really Work?
April 13, 2016 (02:21:40 pm)
Cold email marketing sounds like a long shot, but the truth is, if you do it right, your cold email marketing strategy can bring in qualified leads.
March 24, 2016 (06:47:44 am)
Staying persistent with your marketing is key to landing more clients. Use these tips to make your follow-up more effective.
9 Tips for Writing Email Subject Lines That Boost Open Rates
March 09, 2016 (01:06:00 pm)
We spend a lot of of our precious time writing body copy. We're so focused on the CONTENT that we don't think about the "outside edges" of our work.
5 Red Flags That Signal a Problem
February 11, 2016 (02:54:59 pm)
While the vast majority of prospects make wonderful clients, there are some you’d rather avoid. Here are five red flags to look for.
19 Ways to Find Freelance Clients That Are a Perfect Fit for You
January 06, 2016 (06:24:24 am)
A handy guide to finding “perfect fit” clients—those clients you enjoy working with, who pay well, and who value what you do.
Habits to Create Steady Income Year-Round
December 24, 2015 (02:26:47 pm)
Get off the income roller coaster many freelancers experience. Use these three habits to create a steady income all year long.
Build Your Personal Brand in 6 Easy Steps
November 19, 2015 (02:27:51 pm)
It’s always nice to be recognized from a personal perspective, but as a freelance business owner, it's critical for business success.
Getting Started with Video Email Marketing
September 09, 2015 (06:05:55 am)
Do you use video in your email marketing? Video email marketing can boost your open rates, your click-throughs, and your overall response.
32 Common Web-Writing Mistakes
July 01, 2015 (10:35:54 am)
Web-writing mistakes happen. You shouldn’t beat yourself up over them. But it is good to avoid them if you can. Use these 32 tips for cleaner web copy.
Leverage Your Time with Google Doc Templates
February 19, 2015 (06:34:53 am)
Simplify your writing process and leverage your time with templates available in Google Docs. Here’s a quick guide to help.
Replace Your Email Client with Gmail
January 22, 2015 (06:00:54 am)
Did you know you can manage all of your email with Gmail? Julia Borgini explains why you might want to and how to set it up.
3 Ways to Take Your B2B Blogging to the Next Level
November 20, 2014 (06:25:44 am)
More B2B companies are blogging, but many of them aren’t as effective as they could be. Here are three tips to improve any B2B company’s blog.
Smart Marketing: Creating the Helpful B2B Blog
October 30, 2014 (06:56:15 am)
What makes a B2B blog successful? See how making a B2B blog helpful by educating prospects can lead to more sales and better customers.
What’s Happening in B2B Blogging?
October 23, 2014 (06:55:00 am)
What B2B companies are blogging and which ones aren’t? And if they aren’t blogging, what other media are they using in their content marketing strategies?
How B2B Companies are Winning on Social Media
September 11, 2014 (06:12:50 am)
B2B companies are learning to harness the power of social media. Julia Borgini examines some unique examples of B2B social media marketing.
Five #brandfails to Avoid in B2B Content Marketing
September 04, 2014 (06:14:50 am)
How do you add emotion to your B2B content without offending your audience? Julia Borgini gives you five pitfalls to avoid in B2B content marketing.
Write for Online Publications and Become a Freelance Magnet
July 03, 2014 (06:16:28 am)
Be a Freelance Magnet and have clients chasing you instead of the other way around by writing in targeted online publications.
Corporate Blogging is the New Black
June 19, 2014 (06:43:12 am)
B2B companies once shunned blogging as a way to attract clients, but they are now embracing it as a key part of their content marketing strategy.
Top 10 Mistakes to Avoid When Working with Marketing Agencies
June 11, 2014 (04:23:19 pm)
Working with marketing agencies can be a reliable and lucrative source of ongoing work. Learn how develop smooth relationships.
How Can Dayparting Help Your Web Writing?
October 09, 2013 (06:28:24 am)
Figuring out when to publish your content is the other part. In order to maximize the impact of your content, Julia Borgini teaches you the advertising strategy of dayparting.