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What’s Your Personal USP?

COS instructor Malcolm Smith is a guest writer for this week's Golden Thread. Here he talks about marketing yourself with your own unique selling proposition.

Quick Tip: Digging Out the Deeper Benefits

Freelance copywriter Malcolm Smith explains the importance of identifying your product’s deeper benefits that really push your prospect’s emotional hot buttons.

Getting New Clients Is Easier Than You Think

AWAI-trained copywriter Malcolm Smith explains two easy ways to land clients even if you are new to copywriting.