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From The Golden Thread Mailbag … Premiums and Testimonials

Pat Coffey talks about using premiums and testimonials in your promotions.

From The Golden Thread Mailbag … DM Trends

Pat Coffey answers a member's question about direct mail trends.

From The Golden Thread Mailbag … Finding Mailing Lists

Pat Coffey answers a member's question about how to find mailing lists.

From The Golden Thread Mailbag … Self-Promotion Letter

Pat Coffey answers a member's question about self-promotion letters.

From The Golden Thread Mailbag … Copy Platforms

Pat Coffey explains how copy platform are used when submitting an assignment to a client.

From The Golden Thread Mailbag … Present Yourself as a Professional Copywriter

Pat Coffey talks about the importance of presenting yourself as a professional copywriter.

From The Golden Thread Mailbag … Creating Urgency

Pat Coffey talks about creating urgency in your copywriting.

From The Golden Thread Mailbag … “The Categorical Imperative”

Pat Coffey talks about what Bill Bonner calls “the categorical imperative.”

From The Golden Thread Mailbag … “You Have Been Selected”

Pat Coffey talks about the use of the phrase “you have been selected” in direct marketing.

From The Golden Thread Mailbag … Finding Clients in Your Niche

Pat Coffey answers a member's question about finding clients in your chosen niche.

From The Golden Thread Mailbag … Promise vs. Picture

Pat Coffey talks about the difference between promise and picture.

From The Golden Thread Mailbag … The False Close

Pat Coffey answers a member's question about the false close and when to use it.

From The Golden Thread Mailbag … Success Story

Pat Coffey shares a success story from an AWAI member.

From The Golden Thread Mailbag … Letters from Members

Pat Coffey passes on some letters from our members.

From The Golden Thread Mailbag … List Brokers

Pat Coffey answers a member's question about list brokers.

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