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Targeted Learning Tip: The “So What?” Technique for Squeezing Core Benefits Out of Your Product’s Features
March 20, 2007 (09:32:53 am)
Scott Rempe shares Michael Masterson's technique for discover core benefits.
Quick Tip: Frank Bettger’s Self-Promotion Secret
November 27, 2006 (10:57:44 am)
Scott Rempe shows you how your copywriting business can benefit from a 50-year-old marketing book.
From The Golden Thread Mailbag … Farewell
March 27, 2006 (05:04:49 pm)
Scott Rempe says farewell in his final issue of the mailbag, before he leaves to head up ATS.
From The Golden Thread Mailbag … Organizing a Swipe File
March 20, 2006 (04:58:21 pm)
Scott Rempe talks about organizing a swipe file.
From The Golden Thread Mailbag … Launching Your Career
March 13, 2006 (04:56:51 pm)
Scott Rempe talks about launching your career.
From The Golden Thread Mailbag … Determining Deadlines
March 06, 2006 (04:31:06 pm)
Scott Rempe answers a member's question about determining deadlines.
From The Golden Thread Mailbag … The “Art of Persuasion”
February 27, 2006 (04:29:48 pm)
Scott Rempe talks about the “art of persuasion.”
From The Golden Thread Mailbag … Premium vs. Bonus
February 20, 2006 (04:25:37 pm)
Scott Rempe answers a member's question about the difference between a premium and a bonus.
From The Golden Thread Mailbag … Asking Clients Questions
February 13, 2006 (04:24:21 pm)
Scott Rempe explains how asking too many questions of a client is a poor substitute for doing your own research.
From The Golden Thread Mailbag … Finishing the Live Assignment
February 06, 2006 (04:18:58 pm)
Scott Rempe talks about finishing AWAI’s “Live Assignment.”
From The Golden Thread Mailbag … Working With Designers
January 30, 2006 (04:17:16 pm)
Scott Rempe answers a member's question about working on direct mail packages with graphic designers.
From The Golden Thread Mailbag … Direct Response Jobs
January 23, 2006 (04:12:23 pm)
Scott Rempe talks about directresponsejobs.com.
From The Golden Thread Mailbag … Finding Your Niche
January 17, 2006 (04:11:18 pm)
Scott Rempe talks about finding your niche.
From The Golden Thread Mailbag … Creating the Enemy
January 09, 2006 (03:51:11 pm)
Scott Rempe talks about a copywriting tactic known as “Creating the Enemy.”
From The Golden Thread Mailbag … Determining the Length of a Sales Letter
January 02, 2006 (03:50:21 pm)
Scott Rempe talks about determining the length of a sales letter.
From The Golden Thread Mailbag … Getting Your Foot in the Door
December 27, 2005 (01:26:25 pm)
Scott Rempe talks about getting your foot in the door.
From The Golden Thread Mailbag … The Lead and the Big Idea
December 19, 2005 (01:25:12 pm)
Scott Rempe answers a member's question about the diference between the lead and the big idea.
From The Golden Thread Mailbag … Bridging the Gap Between Practice Writing and Working on an Assignment
December 12, 2005 (01:23:49 pm)
Scott Rempe passes on a note from a member about bridging the gap between practice writing and working on an assignment where someone is paying you to produce winning sales copy on a deadline.
From The Golden Thread Mailbag … Identifying Current Gems
December 05, 2005 (01:22:37 pm)
Scott Rempe talks about identifying current gems in the direct mail industry.
From The Golden Thread Mailbag … Letters from Members
November 28, 2005 (01:16:09 pm)
Scott Rempe passes on some letters from members.
