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Fitness Guru Matthew Furey Gives You the Secrets to His Success
November 28, 2007 (04:46:51 pm)
In an interview, fitness expert Matthew Furey shows how direct response marketing works to build an exercise business.
Dr. Sears Reveals the Challenges of Writing for the Exercise Industry … And How to Overcome Them
November 28, 2007 (04:46:32 pm)
PACE program creator, Dr. Sears shares what challenges face a copywriter in the exercise industry and gives strategies for success.
Industry Spotlight: Exercise
November 28, 2007 (04:45:48 pm)
Find out about trends and statistics in the exercise market.
3 Powerful Ways to Get Your Prospect Ready to Listen
November 07, 2007 (11:51:43 am)
Heather Robson reveals three tips for establishing trust with your audience when writing a health supplement promotion.
Alan Serinsky on Writing Great Copy for Supplements
November 07, 2007 (11:46:14 am)
Alan Serinsky shares his tips for writing great copy to sell supplements in the alternative health market.
Jeff McGeary on the Challenges and Rewards of Writing Great Copy for Supplements
November 07, 2007 (11:35:06 am)
In an interview, Jeff McGreary shares secrets for successful copywriting in the supplement industry.
Industry Spotlight: Health Supplements
November 07, 2007 (11:09:57 am)
Find out about trends and statistics in the health supplements market.
Quick Tip: The Fastest Way to Know Your Prospect
March 28, 2007 (03:41:14 pm)
Rebecca McEldowney gives you a better way to research your health copy.
Secrets That Helped AWAI Member Nina Camp Achieve a Six-Figure Income
March 28, 2007 (03:40:56 pm)
An AWAI member shares how she grew her copywriting career into a six-figure income.
Michael Masterson Talks to Arthur Johnson About Writing for the Alternative Health Market
March 28, 2007 (03:39:55 pm)
Michael Masterson interviews Arthur Johnson about writing for the alternative health market.
The Surprising Secret to Unbeatable Success in the Health Market, Part 2
March 20, 2007 (09:32:33 am)
Karen Reddel provides more tips on writing successful health promotions.
The Surprising Secret to Unbeatable Success in the Health Market, Part 1
March 19, 2007 (09:31:54 am)
Successful health copywriter Karen Reddel gives you valuable insights into FDA regulations as the apply to health promotions.
Michael Masterson Answers a Member's Question About Health Promotions
March 19, 2007 (09:31:32 am)
Michael Masterson talks about how to provide the right evidence for claims made in health promotions.
Picking the Best Testimonials
March 14, 2007 (03:34:58 pm)
Target Marketing's Hallie Mummert weighs in on how to select the best testimonials for your health promo.
Industry Spotlight: Health
March 14, 2007 (03:34:39 pm)
Find out about trends and statistics in the health writing market.
Quick Tip: Getting a Head Start on Health Product Research … for FREE
January 30, 2006 (04:16:57 pm)
A free resource for health writers.
Quick Tip: Two Easy Ways to Stay Current in the Health Market
April 25, 2005 (02:34:19 pm)
Discover resources that will help you stay current in the health market.
Quick Tip: Don’t Rile the FDA With Questionable Health Claims
January 10, 2005 (11:04:58 am)
If you write for the health market, there are certain claims you can’t make. Find out what they are.
The Best Places on the Internet for Health Research
December 13, 2004 (04:48:50 pm)
Great websites for researching health promotions.
Getting It Right: Increase Your Credibility With Scientific Names
December 06, 2004 (04:54:43 pm)
The rules for proper formatting of scientific names.