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Fitness Guru Matthew Furey Gives You the Secrets to His Success

In an interview, fitness expert Matthew Furey shows how direct response marketing works to build an exercise business.

Dr. Sears Reveals the Challenges of Writing for the Exercise Industry … And How to Overcome Them

PACE program creator, Dr. Sears shares what challenges face a copywriter in the exercise industry and gives strategies for success.

Industry Spotlight: Exercise

Find out about trends and statistics in the exercise market.

3 Powerful Ways to Get Your Prospect Ready to Listen

Heather Robson reveals three tips for establishing trust with your audience when writing a health supplement promotion.

Alan Serinsky on Writing Great Copy for Supplements

Alan Serinsky shares his tips for writing great copy to sell supplements in the alternative health market.

Jeff McGeary on the Challenges and Rewards of Writing Great Copy for Supplements

In an interview, Jeff McGreary shares secrets for successful copywriting in the supplement industry.

Industry Spotlight: Health Supplements

Find out about trends and statistics in the health supplements market.

Quick Tip: The Fastest Way to Know Your Prospect

Rebecca McEldowney gives you a better way to research your health copy.

Secrets That Helped AWAI Member Nina Camp Achieve a Six-Figure Income

An AWAI member shares how she grew her copywriting career into a six-figure income.

Michael Masterson Talks to Arthur Johnson About Writing for the Alternative Health Market

Michael Masterson interviews Arthur Johnson about writing for the alternative health market.

The Surprising Secret to Unbeatable Success in the Health Market, Part 2

Karen Reddel provides more tips on writing successful health promotions.

The Surprising Secret to Unbeatable Success in the Health Market, Part 1

Successful health copywriter Karen Reddel gives you valuable insights into FDA regulations as the apply to health promotions.

Michael Masterson Answers a Member's Question About Health Promotions

Michael Masterson talks about how to provide the right evidence for claims made in health promotions.

Picking the Best Testimonials

Target Marketing's Hallie Mummert weighs in on how to select the best testimonials for your health promo.

Industry Spotlight: Health

Find out about trends and statistics in the health writing market.

Quick Tip: Getting a Head Start on Health Product Research … for FREE

A free resource for health writers.

Quick Tip: Two Easy Ways to Stay Current in the Health Market

Discover resources that will help you stay current in the health market.

Quick Tip: Don’t Rile the FDA With Questionable Health Claims

If you write for the health market, there are certain claims you can’t make. Find out what they are.

The Best Places on the Internet for Health Research

Great websites for researching health promotions.

Getting It Right: Increase Your Credibility With Scientific Names

The rules for proper formatting of scientific names.

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