Meet AWAI-Trained Writer:

William Makley

William Makley

Location: Boca Raton, FL
Professions: Copywriter
Specialties: B-to-B, Financial, Fundraising, Health, Self-Help, Web/Internet
Website:

William Makley has completed the following verification and training to the satisfaction of AWAI’s Board of Advisors, with expertise in:

AWAI Verified™

William Makley is AWAI Verified™. The AWAI Verified™ seal indicates that a copywriter has …

  • Studied AWAI’s world-class The Accelerated Program for Six-Figure Copywriting, which covers the fundamentals of persuasive direct-response copy.
  • Passed AWAI’s robust test and demonstrated an understanding of copywriting principles and best practices.

Professional Background:

Results-driven copywriter with 20+ years of agency, large corporate and small company B2B experience, supporting direct and indirect sales channel models with value-laden, differentiated messaging across print and electronic media. Most recently global communications and North American marketing communications director for ADT Security, the world leader with $7.4 billion in 2011 sales and 62,000 employees. Specialty topics include finance, healthcare and technology. Genres include PR, speeches, case studies, bylined articles, web, HR, video and training. Accredited by the International Association of Business Communicators (IABC).

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