William Makley

William Makley
Boca Raton, FL


B-to-B, Financial, Fundraising, Health, Self-Help, Web/Internet


Results-driven copywriter with 20+ years of agency, large corporate and small company B2B experience, supporting direct and indirect sales channel models with value-laden, differentiated messaging across print and electronic media. Most recently global communications and North American marketing communications director for ADT Security, the world leader with $7.4 billion in 2011 sales and 62,000 employees. Specialty topics include finance, healthcare and technology. Genres include PR, speeches, case studies, bylined articles, web, HR, video and training. Accredited by the International Association of Business Communicators (IABC).

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