Success Story Interview: Rachael Kraft — From the Classroom to Copywriting Success: Rachael’s Evolving Career Path Rachael Kraft’s career path is anything but traditional. She started as a science teacher, transitioned into graphic design, and then discovered copywriting through AWAI. Today, she wears many hats: B2B marketer, newsletter co-creator with Andrew Davis, and marketing lead for her husband’s cybersecurity training company. In this Inside AWAI episode, Rachael shares how she built her career by continuously learning, saying “yes” to new opportunities, and turning chance encounters into long-term partnerships.
Monday Morning Jumpstart: Don’t Wait for the New Year — Start Winning Now New year, new you? Nope. In this episode of Monday Morning Jumpstart, AWAI’s Chief Success Officer Ted Capshaw and Director of Training Jade Trueblood flip the script on the classic “finish strong” mindset. If you feel pressure to cram productivity into the final months of the year … it may be a sign that what you really need is consistency — not a heroic sprint.
Success Story Interview: Rachael Kraft — From the Classroom to Copywriting Success: Rachael’s Evolving Career Path Rachael Kraft’s career path is anything but traditional. She started as a science teacher, transitioned into graphic design, and then discovered copywriting through AWAI. Today, she wears many hats: B2B marketer, newsletter co-creator with Andrew Davis, and marketing lead for her husband’s cybersecurity training company. In this Inside AWAI episode, Rachael shares how she built her career by continuously learning, saying “yes” to new opportunities, and turning chance encounters into long-term partnerships.
COS Member Success Tammica D.: Friendship Turned into First Client Win Tammica D. was all smiles at her Circle of Success W.I.N.™ coaching session — and for good reason. She was about to sign a contract with a new client… just a few days later. Her W.I.N.™ step: Tammica offered to review a friend’s website. What started as a small gesture of support quickly revealed a bigger opportunity — her friend needed exactly what she had to offer as a copywriter. That simple conversation led to a big win: Tammica signed her first official client, contract and payment in hand! 🎉