Meet AWAI-Trained Writer:
Michael Kerr has completed the following verification and training to the satisfaction of AWAI’s Board of Advisors, with expertise in:
Michael Kerr has earned the AWAI Verified™ Online Ad Copywriter Badge. The AWAI Verified™ Online Ad Copywriter Badge indicates that a copywriter has learned to write small, 50 to 100-word ads meant to grab reader’s attention by arousing curiosity and interest so he or she “takes action”.
Michael Kerr has earned the AWAI Verified™ Editorial and Content Marketing Copywriter Badge. The AWAI Verified™ Editorial and Content Marketing Copywriter Badge indicates that a copywriter has learned to write “news” stories that quietly promote client products, help with search rankings, and serve as an informational “landing page” when readers click from such ad platforms as Facebook, Google, and other ad networks.
• PhD in Education (Instructional Design)
• Over 25 years of experience in the IT industry as a technical writer/editor, business process analyst, help developer, technical support specialist, instructional developer, web developer, and trainer.
• Research and development in base-12 music notation, English Language Learning (ELL), Spanish, and math.
• College instructor and middle/high school teacher
• Member of the Professional Writers' Alliance (PWA)