Meet AWAI-Trained Writer:

Gidget Hall

Gidget Hall

Location: St. Louis, MO
Professions: Copywriter
Specialties: B-to-B, Financial, Web/Internet

Gidget Hall has completed the following verification and training to the satisfaction of AWAI’s Board of Advisors, with expertise in:

AWAI Verified™

Gidget Hall is AWAI Verified™. The AWAI Verified™ seal indicates that a copywriter has …

  • Studied AWAI’s world-class The Accelerated Program for Six-Figure Copywriting, which covers the fundamentals of persuasive direct-response copy.
  • Passed AWAI’s robust test and demonstrated an understanding of copywriting principles and best practices.

Professional Background:

Gidget Hall is Owner & Chief Copywriter of Waypoint Copywriting, an independent copywriting and content marketing business based in St. Louis, Missouri.

A 20-plus-year veteran of the banking and financial technology industry, Gidget has worn the many hats of general manager, product manager, and product marketer for such firms as MasterCard Worldwide, U.S. Bank, and Mercantile Bank.

With the launch of her own business in 2015, Gidget now specializes in commercial writing for Banking and FinTech companies, offering B2B copy, web writing, content marketing strategies, and SEO copywriting.

A longtime activist and volunteer in animal welfare and environmental causes, Gidget also writes for cause marketers in the fields of conservation, outdoor recreation, renewable energy, and sustainable living.

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