Meet AWAI-Trained Writer:
|Specialties:||B-to-B, Financial, Health, Self-Help, Web/Internet|
John Farrell began his career on Wall Street, working at a major investment banking firm as part of an elite team that specialized in facilitating foreign investment in U.S. markets. He has been a copywriter and producer of compelling content since 1997. His specialty is writing for the financial services, health and self-help industries.
Over the years, John has written hundreds of white papers, case studies, advertorials and a broad range of specialty marketing materials, including sales letters, emails, direct mail, ebooks, video scripts, and other targeted copy.
His work has appeared in leading consumer and trade publications, as well as in the collateral materials of several Fortune 1000 and S&P 500 companies, including SAP, Intel, GE, Panasonic and IDEXX.
In addition to being an AWAI Circle of Success and Professional Writers Alliance member, John holds active HubSpot certifications in email, content and inbound marketing.