The Real Truth: Is Email Marketing Really Dead? You may have heard claims that email marketing is dead. But there’s one man who has never had any problems having his emails read. Find out how you can learn to get your emails opened, read, and actioned.
What Does Your Writer’s Life Look Like? The writer’s life means different things to all of us … and looks different to all of us too. Be part of a special project as AWAI documents all the different ways the writer's life can look. Read on to find out how you can participate.
The Case Against Being “Nice” In Your Email Copy Do you have to be “nice” in your email copy and tell customers what you think they want to hear? Get the low down on how being a “nice guy” and refusing to be honest, can potentially cause your list a lot of pain and suffering.