Meet AWAI-Trained Writer:
Matthew Murphy has completed the following verification and training to the satisfaction of AWAI’s Board of Advisors, with expertise in:
Matthew Murphy is AWAI Verified™. The AWAI Verified™ seal indicates that a copywriter has …
- Studied AWAI’s world-class The Accelerated Program for Six-Figure Copywriting, which covers the fundamentals of persuasive direct-response copy.
- Passed AWAI’s robust test and demonstrated an understanding of copywriting principles and best practices.
Hello and thanks for your interest in Wordform, my freelance copywriting and content marketing service specializing in the sports, outdoors, fitness, and active-lifestyle industry. I began this business after 12 years at one of the world’s top sports agencies, Wasserman, where I consulted for a number of sports properties and brands in the US, Europe, and Middle East.
One of the most interesting things I found in all that time was a recurring challenge with some of my clients and their business partners: the communication of ideas. These groups could recognize effective communications when they saw them, but the challenge lay in writing it themselves.
My mission is simple. I’m here to help all of your preparation behind the scenes pay off once you’re under the lights. You work hard on your business, and I want you to rest assured knowing that it’s being conveyed in the best possible light to draw the greatest possible response.