Meet AWAI-Trained Writer:

Matthew Murphy

Matthew Murphy

Location: Raleigh, NC
Professions: Copywriter
Specialties: B-to-B, Web/Internet

Matthew Murphy has completed the following verification and training to the satisfaction of AWAI’s Board of Advisors, with expertise in:

AWAI Verified™

Matthew Murphy is AWAI Verified™. The AWAI Verified™ seal indicates that a copywriter has …

  • Studied AWAI’s world-class The Accelerated Program for Six-Figure Copywriting, which covers the fundamentals of persuasive direct-response copy.
  • Passed AWAI’s robust test and demonstrated an understanding of copywriting principles and best practices.

Professional Background:

Hi, I’m Matt Murphy. For years I served as a partnership-marketing consultant to some of the world’s most recognizable brands.

During this time, I found myself reworking the sales materials of many of the organizations pitching opportunities to these brands to make them more client-friendly.

In other words, to make it easier for their prospects to say “OK, we’re in.”

These days I'm using this experience to help B2B marketers like you better articulate their value propositions and CTAs. In particular, I strengthen three important tools: websites, sales pitches, and case studies. Extensive experience with strategy development, analytics, deal negotiation, and measurement offers valuable insight when crafting persuasive content here.

You deserve to rest assured knowing that your business is being conveyed in the best possible light to draw the greatest possible response. Let's talk about how I can add value to critical points along your buyer journey.

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