Meet AWAI-Trained Writer:

Cam Potts

Cam Potts

Location: Palmer, AK
Professions: Copywriter
Specialties: B-to-B, Web/Internet

Cam Potts has completed the following verification and training to the satisfaction of AWAI’s Board of Advisors, with expertise in:

AWAI Verified™ Online Ad Copywriter Badge

Cam Potts has earned the AWAI Verified™ Online Ad Copywriter Badge. The AWAI Verified™ Online Ad Copywriter Badge indicates that a copywriter has learned to write small, 50 to 100-word ads meant to grab reader’s attention by arousing curiosity and interest so he or she “takes action”.

AWAI Verified™ Editorial and Content Marketing Copywriter Badge

Cam Potts has earned the AWAI Verified™ Editorial and Content Marketing Copywriter Badge. The AWAI Verified™ Editorial and Content Marketing Copywriter Badge indicates that a copywriter has learned to write “news” stories that quietly promote client products, help with search rankings, and serve as an informational “landing page” when readers click from such ad platforms as Facebook, Google, and other ad networks.

AWAI Verified™ Email Copywriter Badge

Cam Potts has earned the AWAI Verified™ Email Copywriter Badge. The AWAI Verified™ Email Copywriter Badge indicates that a copywriter has learned to write short one to two page personal “notes” — stick letters that reaffirm a reader’s decision to buy … emails that encourage my reader to click to a sales letter … and more.

AWAI Verified™ Video Script Copywriter Badge

Cam Potts has earned the AWAI Verified™ Video Script Copywriter Badge. The AWAI Verified™ Video Script Copywriter Badge indicates that a copywriter has learned to write short, fun two to three minute “intro or informational” videos.

Professional Background:

I am a retired airline pilot who now enjoys writing as a profession and flying as a hobby. My early professional employment was in Aerospace Engineering and Flight Operations positions. Significant technical writing was required in support of aircraft certification and sales. This was challenging and interesting work which I enjoyed, while it furthered my goal of flying for the airlines. It worked and now, 39 years of professional flying is behind me and I am back to writing in the aviation B2B niche.

Today there is a growing pilot and maintenance technician shortage amidst an explosion of technology making aerospace safer, more efficient and more accessible than ever. Space flight is once again opening vast frontiers of discovery. Much of this involves independent, automated systems efficiently contributing massive amounts of data to improve our knowledge and well-being. It's wonderful, but what good is it to know if we don't go.

Let's tell the story and go.

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