Meet AWAI-Trained Writer:
|Location:||The Dalles, OR|
|Professions:||Copywriter, Graphic Designer, Researcher|
|Specialties:||Christian, Financial, Health, Self-Help|
Bruce Borders has completed the following verification and training to the satisfaction of AWAI’s Board of Advisors, with expertise in:
Bruce Borders is AWAI Verified™. The AWAI Verified™ seal indicates that a copywriter has …
- Studied AWAI’s world-class The Accelerated Program for Six-Figure Copywriting, which covers the fundamentals of persuasive direct-response copy.
- Passed AWAI’s robust test and demonstrated an understanding of copywriting principles and best practices.
The goal of any copy should be to gently persuade and entice. My job as a copywriter is to convey YOUR message to YOUR audience (readers) in order to propel them into action. The way I accomplish this is through words. The RIGHT words. Words that paint a picture and create desire.
- Sales Copy that compels and sells
- Engaging copy that demands and holds attention
- Finding and exploiting the “trigger” that motivates readers to action
- Capitalizing on the positives to reflect the best image for a product or client
- Organizing complex information into easy-to-understand copy that inspires
My writing experience allows me to paint a picture, deliver a promise — that is backed with proof, and spur the reader to CHOOSE to take the desired action. After all, no one wants to be told what to do! To do this I take the time to research and fully understand a project before ever writing anything.