Meet AWAI-Trained Writer:

Keith Nickolaus

Keith Nickolaus

Location: Berkeley, CA
Professions: Copywriter, Researcher, Grant Writer
Specialties: B-to-B, Fundraising, Web/Internet

Professional Background:

My background is in the humanities and K12 education. I earned a Ph.D. in Comparative Literature from UC Berkeley and worked as a K12 education teacher and school administrator for 15 years before becoming a copywriter and grant writer. My Ph.D. dissertation was solicited for publication and then updated and published by Routledge Press in 2002. I have been studying copywriting with AWAI and other professinal development sources for three or four years (Six Figure...Building B2B Websites...Website Audits...B2B Copywriting...Grant Writing...White Papers...High-Impact Emails...Blog Writing Pro...) and working as a paid copywriter for just over one year. I have written over 100 higher education articles this past year for clients, have rewritten all the copy for an NGO needing to revamp its branding and website, and I have submitted numerous foundation grants and federal grants. I am seeking to focus more on the K12 niche in 2021-22, and have just completed a special research report on EdTech Marketing in the K12 Sector and have been doing extensive professional development related to Content Marketing Strategies. I want to use my academic writing and academic research background, along with my copywriting training to provide clients in the B2B K12 Education Sector with strategic, well-crafted, results-driven White Papers, Case Studies, and Emails.

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