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- Fear and Greed: Two Overrated Emotions - How to Become a Smarter and More Powerful Copywriter
- Michael Masterson tells you to break one of the oldest “rules” of copywriting… and shows you what to do instead.
www.awai.com/2011/07/how-to-become-a-smarter-more-powerful-copywriter
- How Changing Your Story Leads to Copywriting Success
- The stories you tell yourself may be holding you back from success. People like you have changed their own stories and are enjoying writing success.
www.awai.com/2018/02/changing-your-story-leads-to-copywriting-success
- Content Writer or Content Strategist?
- The demand for more content has created the need for more content writers… and for more people who can mastermind the best mix of content to achieve maximum results. Here are three things you can do in that consultant role so you earn more money.
www.awai.com/2021/11/content-writer-or-content-strategist
- Skyrocket Response by Eliminating Your Prospect's Risk
- John Wood explains the classic technique of "risk reversal", taking on the risk of your reader to increase sales.
www.awai.com/2011/12/skyrocket-response
- How to Use AI Writing Tools and Become a Better, Faster, Higher-Earning Writer — Part 2
- AI can be a very helpful, high-level writing assistant. Here is a deeper dive into how writers can use AI effectively, along with real examples. For content and copywriters, AI tools can handle several key tasks, banish writer’s block, and save a lot of time and effort.
www.awai.com/2023/02/how-to-use-ai-writing-tools-part-2
- Get Paid $10,000 to Write a Single Letter and Then Get Paid Again Every Time It Mails
- Writing direct-response sales letters is how you earn big fees and then a royalty every time your client mails your letter. But to earn these “A-level” fees, you need to know how to develop Big Ideas. Here are 4 ways to do it.
www.awai.com/2021/06/get-paid-to-write-a-letter-and-each-time-it-mails
- How a Cup of Coffee Inspired Gratitude
- If you write a list of things you can be grateful for, you may surprise yourself. Jen Phillips April shares how a Ted Talk on gratitude changed her thinking. It might do the same for you.
www.awai.com/2020/11/how-a-cup-of-coffee-inspired-gratitude
- Is Writing a Good Job?
- Four myths may be keeping you from pursing a writing career, but they may not be true. Learn more about the realities of the writing opportunity so you can pursue the writer’s life today.
www.awai.com/2021/01/is-writing-a-good-job
- 3 Trends in UX Copywriting Happening Right Now
- Bad user experiences online cost businesses trillions of dollars, but an effective UX copywriter can help change that. Here are three trends in UX… and why they’re a golden opportunity for you.
www.awai.com/2021/07/3-trends-in-ux-copywriting-happening-right-now
- You Might Be Cut Out for Case Study Writing If…
- Businesses can set themselves apart from competitors by using storytelling, but they need writers. Discover if case study writing is the specialty for you.
www.awai.com/2021/02/you-might-be-cut-out-for-case-study-writing-if
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