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Are You All Packed?
The Writer’s Life is a journey, and Bob Sands is here to make sure you've packed your bags properly for the adventure.
www.awai.com/2013/06/are-you-all-packed
17 Proven Emotional Trigger Words That Drive Curiosity
You can keep readers glued to your writing when you use emotional trigger words, especially ones that ramp up their curiosity. And using them correctly in copy will make you a sought-after writer.
www.awai.com/2022/08/17-emotional-trigger-words-that-drive-curiosity
Monday Morning Jumpstart: Know Your Worth
In this week’s Monday Motivation for Writers session, AWAI’s Chief Success Officer, Ted Capshaw, and AWAI Director of Training, Jade Trueblood help you to clearly understand your value, so you can know your worth, and charge clients accordingly.
www.awai.com/2022/09/know-your-worth
Creating an Enemy
Will Newman tells us the how and why when using an enemy in your sales letter. Get the bond for your client and the prospect.
www.awai.com/2006/03/creating-an-enemy
The Power of “Reason Why” Headlines
Ted Nicholas gives some powerful headline examples and explains the copywriting technique behind them.
www.awai.com/2010/05/the-power-of-reason-why-headlines
COS Success Story Interview: Curtis Dennis From Construction Sites to Copywriting Success: A Family …
Curtis Dennis spent 40 years building his career in contracting and construction, working on projects from the MGM in Las Vegas to residential and commercial sites across California. But when life circumstances shifted, family responsibilities, a torn rotator cuff, and an unexpected pandemic — Curtis discovered that his next chapter wasn’t swinging hammers anymore. It...
www.awai.com/2025/10/success-story-curtis-dennis
Blockbuster Deals (Big Savings) Available on Your Favorite AWAI Products
AWAI’s “Year of the Writer” Sale will only happen a few times this year, so when it does, it’s something you should jump on right away. You can pick up your favorite AWAI product at up to 90% savings.
www.awai.com/2021/05/blockbuster-deals-on-your-favorite-awai-products
From a Subway Snack to a High-End Client: Swayne Hall’s Breakthrough
Swayne Hall turned a chance subway encounter into a high-end client by confidently creating a niche sample—showing how the right mindset and guidance from Circle of Success can turn everyday opportunities into paid work.
www.awai.com/2025/09/from-a-subway-snack-to-a-high-end-client
More Important Than Food or Money
Mindy Tyson McHorse takes a moment to remind us that living the life of a freelance writer is more about being wholly satisfied with life and less about making a lot of money.
www.awai.com/2011/12/more-important-than-food-or-money
Targeted Learning Tip: The “So What?” Technique for Squeezing Core Benefits Out of Your …
Scott Rempe shares Michael Masterson's technique for discover core benefits.
www.awai.com/2007/03/so-what-technique

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