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How Copywriters Find Big Ideas to Pull in Readers and Get Results
When copywriting, the right big idea will make all the difference in the success of your sales package. See how top copywriters find their big ideas.
www.awai.com/2017/03/how-copywriters-find-big-ideas-to-pull-in-readers
5 Cardinal Rules of Web Page Layout and Design
Kristin Schwarz gives you five rules you should follow when designing a website.
www.awai.com/2007/08/5-rules-for-webpage-layout
The Queen of Controls Shares 4 Proven Formulas for Writing Attention-Getting Headlines
Use these four proven techniques for writing attention-grabbing headlines, developed by “A-list” copywriter Carline Anglade-Cole, the “Queen of Controls.”
www.awai.com/2019/02/4-formulas-for-writing-attention-getting-headlines
The Art of “Planned Distraction”
Distraction isn’t normally our friend, but it can be. In fact, the art of “planned distraction” can rev up your creativity and offer a fresh perspective.
www.awai.com/2014/07/the-art-of-planned-distraction
5 Tips on Writing Short-Form Copy for Social Media
Short copy is a big deal when you’re writing for social media. Nick Usborne shares five secrets for writing better short-form copy.
www.awai.com/2018/11/5-tips-on-writing-short-form-copy-for-social-media
Your Roadmap to Conquer Mediocre B2B Content
The world is littered with mediocre, or worse, “good enough” B2B content... presenting an “awesome opportunity” for B2B writers to lead reluctant companies away from safe, “done by everyone else” copy into a world where compelling content drives views, trust, and ultimately sales.
www.awai.com/2020/07/your-roadmap-to-conquer-mediocre-b2b-content
5 Stats Confirming Your Huge Opportunity in Writing SEO Copy
SEO (Search Engine Optimization) copywriting is one of the best opportunities to earn six-figures. Discover more about what’s fueling today’s demand.
www.awai.com/2019/09/5-stats-mean-huge-opportunity-in-writing-seo-copy
The Magic Formula Behind All Great Sales Letters
As a copywriter, it’s critical you know the magic formula behind all great sales letters.
www.awai.com/2016/06/the-magic-formula-behind-all-great-sales-letters
Living the Writer's Life: Scott Martin
Scott Martin has been working as a successful direct-response copywriter for 33 incredible years. But he’s still surprised each winter when he works part time as a ski instructor… There are just so many ways to apply the skills of a marketer to everyday challenges. Read on to learn Scott’s tips for how to find clients on LinkedIn and why it’s important to...
www.awai.com/2023/01/living-the-writers-life-scott-martin
The Secret Psychology of Becoming a Great Copywriter
Mike Palmer is an outstanding copywriter who helped Stansberry Research grow into the biggest financial newsletter publisher in the world today. His copy has brought in over 400,000 paid subscribers and multimillions in sales. Here’s his four-step process for becoming a great copywriter.
www.awai.com/2021/09/the-secret-psychology-of-becoming-a-copywriter

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