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- A Great Sales Letter Is Mostly a Matter of Getting the Formula Right
- When you know the secret structure of a direct-response sales letter, you set yourself up for up-front fees and royalties. There are countless opportunities for writers who can craft sales letters that follow the proven formula.
www.awai.com/2021/10/a-great-sales-letter-is-getting-the-formula-right
- B2B Writing Trends for 2019
- Demand for B2B trained copywriters is high right now thanks to the growth in content marketing. You can find great projects if you have 3 trending skills.
www.awai.com/2019/03/b2b-writing-trends-for-2019
- Swipe Files Lead to Big Sales Breakthroughs
- Having a Swipe File is a critical component for copywriting success, regardless of your chosen niche, so it’s important to create your own right now.
www.awai.com/2019/11/swipe-files-lead-to-big-sales-breakthroughs
- Top 30 Mailers in the Catalog Industry
- Discover the names and websites of 30 top mailers in the catalog industry.
www.awai.com/2008/11/top-catalog-mailers
- Living the Writer's Life: Pat McCord
- She’s a fiction writer with three published books, an AWAI $10K winner, and… oh yeah… she wrote a book for famed copywriter Bob Bly! As one of AWAI’s early students, Pat McCord is the perfect example of someone who took the copywriting skills she learned from her first course and ran with them. Here are her tips on how you can achieve satisfaction through...
www.awai.com/2022/11/living-the-writers-life-pat-mccord
- Five Strategies for More Effective B2B Social Media Marketing
- Having a B2B social media presence is required for B2B companies today. But which platform? Who are you talking to? What are you saying? Follow these five tips to improve the success of your B2B social media marketing strategy.
www.awai.com/2020/04/five-tips-for-more-effective-b2b-social-media
- Want to Make More Money As a Copywriter? Do This.
- Steve Maurer shows how he went from earning a few bucks an article to earning a few hundred bucks an article. Learn how to make more money as a copywriter.
www.awai.com/2017/03/want-to-make-more-money-as-a-copywriter-do-this
- 5 Steps to Start Making Money as a Writer
- Whatever your idea of freedom looks like, writing can get you there… and following five proven steps can make your journey faster and easier. Use these resources to get started…
www.awai.com/2020/10/5-steps-to-start-making-money-as-a-writer
- What to Say to Close the Deal
- Knowing how to ask for copy projects can help you close more deals. Use these strategies from Ilise Benun to boost your confidence and land more clients.
www.awai.com/2017/07/what-to-say-to-close-the-deal
- I Have Nothing To Say, But Don’t Quote Me
- Herschell Gordon Lewis shares that often writers use a lot of words to say absolutely nothing, and what you can do as a writer to avoid making this mistake.
www.awai.com/2010/09/i-have-nothing-to-say-but-dont-quote-me
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