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- Fitness Guru Matthew Furey Gives You the Secrets to His Success
- In an interview, fitness expert Matthew Furey shows how direct response marketing works to build an exercise business.
www.awai.com/2007/11/fitness-guru-matthew-furey
- “WAX ON… WAX OFF…” What the Karate Kid Can Teach You About Mastery
- Jason Gaspero explains how the movie The Karate Kid can help teach you about mastering a worthwhile highly valued skill.
www.awai.com/2008/12/what-the-karate-kid-can-teach-you-about-mastery
- How to Write Catalog Copy So a Client Wants to “Buy” You
- Will Newman demonstrates how to turn run-of-the-mill feature/simple-benefit catalog copy into “must-have” copy.
www.awai.com/2008/11/how-to-write-must-have-catalog-copy
- The Five Most Popular-and Lucrative-Niches for Copywriters
- Copywriting Coach, Chris Marlow shares the top five niches for copywriters.
www.awai.com/2008/08/top-copywriting-niches
- The Writer's Life — Wins Along the Way
- Copywriting can help you accomplish a lot of little and BIG goals. Here’s how embracing high-level training and pursuing the writer’s life worked out for AWAI Member Steve Maurer. He shares four steps you can follow to do it too.
www.awai.com/2021/09/the-writers-life-wins-along-the-way
- Key Message Copy Platforms: The Nuts and Bolts of How to Write Them
- Learn the simple steps to writing Key Message Copy Platforms and you’ll generate much more revenue for your copywriting business—and become your client’s “content hero.”
www.awai.com/2015/03/how-to-write-key-message-copy-platforms
- 10 Resources You Can Use to Become a Better Writer
- To help you get off to a great start this year, here are 10 resources to help you become a better writer fast. You’ll be more organized and a faster writer.
www.awai.com/2018/01/10-resources-you-can-use-to-become-a-better-writer
- How Long Should a Sales Letter Be?
- Even in today’s age of the Internet, multitasking and on-the-go lifestyles, long-form sales letters still out-perform shorter ones. Mark Ford goes into detail here.
www.awai.com/2015/05/how-long-should-a-sales-letter-be
- Find a Void in the Marketplace and Fill It
- Steve Roller knows the initial vastness of the copywriting world can be intimidating. Read on to learn how to quickly narrow it down and make your copywriting journey more manageable.
www.awai.com/2012/11/find-a-void-in-the-marketplace-and-fill-it
- How to Put Together a Winning Proposal and Snag Your First Social Media Writing Client
- Discover the three main points to include in your proposal, when approaching a new social media writing client. This is all stuff they want to hear!
www.awai.com/2015/05/how-to-put-together-a-winning-proposal
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