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- The Truth About Making Six Figures as a Copywriter
- The path to six-figure copywriting isn’t an easy one, but it’s definitely doable! Here you'll read about writers who quickly reached the six-figure mark.
www.awai.com/2014/05/the-truth-about-making-six-figures-as-a-copywriter
- A Step-By-Step Guide to Writing Your First Book
- Christina Gillick shares a specific strategy that allows you to finish an entire well-thought-out and professional book in a surprisingly short period of time.
www.awai.com/2012/02/a-step-by-step-guide-to-writing-your-first-book
- Know Thy Prospect
- Clayton Makepeace discusses the importance of knowing your prospect, and provides tips for crafting messages specific to them.
www.awai.com/2014/12/cm-know-thy-prospect
- Who is Elmer Wheeler … and how can he boost your response rate?
- AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.
www.awai.com/2008/02/who-is-elmer-wheeler
- Billions of Dollars of Marketing Research for Free
- Research is critical for any copywriter who wants to be successful. Here’s one of the best ways to get billions of dollars in marketing research, for free.
www.awai.com/2014/07/billions-of-dollars-of-marketing-research-for-free
- Atomic Habits for Writers
- Do you have a new writing habit you’re trying to establish? Make sure it sticks and that it has the desired result, with this guide to setting good habits.
www.awai.com/2019/12/atomic-habits-for-writers
- Graphic Design Success
- Lori Haller tells you how you can become a successful freelance graphic designer.
www.awai.com/graphic-design/learn/make-six-figures
- Dominant Emotion Copy Wins Every Time
- Why dominant emotion wins when it comes to sales copy. Plus, five dominant emotions that can explode your response and make you a more successful copywriter.
www.awai.com/2014/07/dominant-emotion-copy-wins
- How to Write Well: The World’s Simplest Formula
- Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.
www.awai.com/2010/05/how-to-write-well-the-worlds-simplest-formula
- The Most Important Words in Copywriting
- Ask many writers what the most important word in copywriting is, they’ll say “free” or “you.” They’re wrong. That honor belongs to words called “the heartbeat of a sentence."
www.awai.com/2016/04/the-most-important-words-in-copywriting
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