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Don’t Be Fooled by the ‘Big Lie’ of Copywriting
Many so-called copywriting experts will lead you astray, feeding you misinformation about capturing your prospect’s emotions. Don’t fall for this ‘big lie.’
www.awai.com/2016/05/dont-be-fooled-by-the-big-lie-of-copywriting
The Power of One — One Big Idea
Mark Ford gets at the very heart of powerful, persuasive writing. Follow this simple rule and everything you write will automatically be better.
www.awai.com/2017/07/the-power-of-one-one-big-idea
Heisting Hall of Fame Headlines for Copywriting Success
Write stronger headlines by applying the timeless structure of John Caples’s classic 1925 ad. Mark Ford shows you how.
www.awai.com/2018/02/heisting-hall-of-fame-headlines
An Interview with Alternative Health Copywriter Donna Doyle
Alternative health copywriter Donna Doyle gives advice on landing assignments and writing successful promotions.
www.awai.com/2008/03/interview-with-donna-doyle
Pruning Words for Stronger Copy
Successful copy uses just as many words as it needs...and no more. Here’s a strategy for pruning unnecessary words from your copy to make it stronger.
www.awai.com/2016/02/pruning-words-for-stronger-copy
The Art of the Irresistible Offer
Clayton Makepeace explains the eight factors that go into crafting an offer that’s too good to pass up.
www.awai.com/2014/12/cm-art-of-offers
14 Power-Packed Writing Styles and Techniques To Dramatically Improve Your Writing
Learn the four essential writing styles, then fill your writer's toolbox with advanced writing techniques to engage readers from start to finish.
www.awai.com/2022/01/writing-techniques
How to Use the Power of Your Limitations to Achieve Your Goals
We all have limitations. But, instead of using them as excuses not to succeed, use them to fuel your success.
www.awai.com/2015/09/use-power-of-your-limitations-to-achieve-goals
How to Use the Success Secret of Benjamin Franklin, Thomas Edison, and Google
Investing in yourself: The Success Secret of Benjamin Franklin, Thomas Edison, and Google, and one you should apply to your freelance writing business.
www.awai.com/2016/09/success-secrets-of-franklin-edison-and-google
8 Ways to Spot Dominant Emotions Your Prospects Already Have That Could Drive Your Response Rates …
How do you know what your prospects are feeling? Clayton Makepeace starts answering this frequently-asked question.
www.awai.com/2015/04/8-ways-to-spot-prospects-dominant-emotions

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