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- Benefits That Sing and Soar – In Five Simple Steps
- Master copywriter Clayton Makepeace shares his 5-step exercise that will help you find new themes and adding power to your promotions.
www.awai.com/2009/11/benefits-that-sing-and-soar-in-five-simple-steps
- Why You Should Choose a Niche for Your Freelance Business, and How to Do It
- Nick Usborne shares his tips for choosing a niche for your freelance business and discusses why deciding on a niche is good idea.
www.awai.com/2011/05/choose-a-niche-for-your-freelance-business
- How to Stake Your Claim as a Copywriter
- Steve Roller gives 3 tips for copywriters just getting started: have a two year horizon, develop a sense of individualism, and commit to yourself to make it work.
www.awai.com/2013/10/how-to-stake-your-claim-as-a-copywriter
- How to Compete with the Top Pros in Freelance Copywriting
- Here are some tips for competing with top-level freelance copywriters who may have much more experience and better credentials than you.
www.awai.com/2015/08/compete-with-the-top-pros-in-freelance-copywriting
- Copy “Skunk” Words to Avoid
- You never want your reader to laugh at something you write in seriousness or be confused by your word choice. Here are some words to avoid so you don't risk confusing or offending your reader.
www.awai.com/2015/10/copy-skunk-words-to-avoid
- What is Your Gem Personality? The Answer Can Make You A Better Writer!
- Christina Gillick shares a new way to identify your personality types and shows how knowing your type can help you in your freelance career.
www.awai.com/2011/11/are-you-a-ruby-sapphire-pearl-or-emerald
- The Truth About Making Six Figures as a Copywriter
- The path to six-figure copywriting isn’t an easy one, but it’s definitely doable! Here you'll read about writers who quickly reached the six-figure mark.
www.awai.com/2014/05/the-truth-about-making-six-figures-as-a-copywriter
- A Step-By-Step Guide to Writing Your First Book
- Christina Gillick shares a specific strategy that allows you to finish an entire well-thought-out and professional book in a surprisingly short period of time.
www.awai.com/2012/02/a-step-by-step-guide-to-writing-your-first-book
- Know Thy Prospect
- Clayton Makepeace discusses the importance of knowing your prospect, and provides tips for crafting messages specific to them.
www.awai.com/2014/12/cm-know-thy-prospect
- Who is Elmer Wheeler … and how can he boost your response rate?
- AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.
www.awai.com/2008/02/who-is-elmer-wheeler
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