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- Cris Johnson: Magician Turns to Copywriting, Makes Life of Endless Business Travel Disappear
- Spending years as a professional magician meant frequent flyer miles and burnout for Cris Johnson. Longing to spend more time with his family, he needed a change. Read about how the pandemic made room for a new career.
www.awai.com/case-studies/cris-johnson
- Success Story Interview: Mary Guinane
- In this Inside AWAI interview, seasoned copywriter Mary Guinane shares how she built a successful twenty-year career in nonprofit fundraising by combining data-driven strategy with emotionally resonant storytelling. The conversation explores her journey through the agency world, her experience writing for diverse causes, and how she currently balances purpose-driven work with...
www.awai.com/2026/05/success-story-interview-mary-guinane
- PLAYBACK: How to Build a Thriving Ghostwriting Business
- If want to focus on writing that feels meaningful and collaborative, then ghostwriting could be the perfect opportunity for you. In this candid conversation, professional ghostwriter Bonnie Fanning shows you how you can start building your own thriving ghostwriting business.
www.awai.com/2026/05/playback-build-a-thriving-ghostwriting-business
- The “Storytelling” Niche for Writers That Brings You $1,500 to $2,000 Per Project
- Meet Casey Hibbard and discover the writing opportunity where you help companies tell their stories—plus, pocket $1,500 to $2,000 every time!
www.awai.com/2015/07/the-storytelling-niche-for-writers
- The Bootcamp Effect: 6 Different Paths to Writing Success [Video]
- Watch this video of the Bootcamp Success Panel and learn the steps copywriters took from sitting in the Bootcamp audience to a place of honor on the stage.
www.awai.com/2018/11/bootcamp-effect-6-unique-paths-to-success-video
- Cindy Cyr: Ad Exec Breaks Out of 9 to 5 “Prison”
- Cindy Cyr wanted out of the corporate job that kept her from caring for her loved ones the way she wanted to. Find out what led her to a 12-years-and-counting, six-figure career.
www.awai.com/case-studies/cindy-cyr
- Mike Connolly: Buried in debt, Mike Connolly had bills to pay and a son to support.
- Buried in debt, Mike Connolly had bills to pay and a son to support. Read about the path that led him to copywriting success.
www.awai.com/case-studies/mike-connolly
- Jeremiah Magone: From Teacher to Full-Time Writer
- Jeremiah Magone spent five years working on his first novel, a political thriller. As it hit the market in late 2012, he anticipated soon quitting his day job – teaching English in Japan – to write full time.
www.awai.com/case-studies/jeremiah-magone
- “What If I Don’t Believe in the Product I’m Selling?”
- Do you have to believe in the product you’re writing about to craft effective copy? AWAI’s Executive Director Katie Yeakle has the answer…
www.awai.com/2017/11/what-if-i-dont-believe-in-a-product-im-selling
- SEO Helped Your Clients Rank. AIO Helps Them Be Understood.
- While SEO was designed to help clients rank at the top of search results, AIO (AI Optimization) focuses on ensuring their expertise is accurately interpreted and summarized by the AI systems that now act as intermediaries. The shift means that visibility is no longer just about being found, but about ensuring content is structured clearly enough to be faithfully understood by both...
www.awai.com/2026/03/seo-helps-rank-aio-helps-them-be-understood
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