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- Mike Connolly: Buried in debt, Mike Connolly had bills to pay and a son to support.
- Buried in debt, Mike Connolly had bills to pay and a son to support. Read about the path that led him to copywriting success.
www.awai.com/case-studies/mike-connolly
- Jeremiah Magone: From Teacher to Full-Time Writer
- Jeremiah Magone spent five years working on his first novel, a political thriller. As it hit the market in late 2012, he anticipated soon quitting his day job – teaching English in Japan – to write full time.
www.awai.com/case-studies/jeremiah-magone
- “What If I Don’t Believe in the Product I’m Selling?”
- Do you have to believe in the product you’re writing about to craft effective copy? AWAI’s Executive Director Katie Yeakle has the answer…
www.awai.com/2017/11/what-if-i-dont-believe-in-a-product-im-selling
- SEO Helped Your Clients Rank. AIO Helps Them Be Understood.
- While SEO was designed to help clients rank at the top of search results, AIO (AI Optimization) focuses on ensuring their expertise is accurately interpreted and summarized by the AI systems that now act as intermediaries. The shift means that visibility is no longer just about being found, but about ensuring content is structured clearly enough to be faithfully understood by both...
www.awai.com/2026/03/seo-helps-rank-aio-helps-them-be-understood
- Lights, Camera, Action! Get Paid to Write Short Video Scripts
- Online video marketing is one of the fastest-growing copywriting niches today. Learn AWAI member Phil LeMaster’s six tips for writing video scripts that produce results for your clients.
www.awai.com/2009/02/get-paid-to-write-online-video-scripts
- These Alternative Health Copywriting Secrets Can Double or Triple Your Success Regardless of Your …
- When Will Newman started writing in the health niche, he didn't grasp how to handle the emotion of fear in his copy, until he learned two important secrets.
www.awai.com/2017/05/health-copywriting-secrets-to-double-your-success
- Trained Copywriters Have a Strong Future in the AI Era
- While AI has mastered the art of the average, find out why it completely fails at high-converting sales copy—and why the emotional complexity of a trained human copywriter is more irreplaceable than ever.
www.awai.com/2026/07/trained-copywriters-have-a-strong-future-in-the-ai
- EG Orren: Photographer Trades Camera Lens for Laptop: Fits Copywriting Around Her Nomadic Life
- Well-known music photographer EG Orren loved the thrill of capturing the perfect shot but a grueling schedule left little time for family and personal travel. Read about the life-changing offer that changed her path.
www.awai.com/case-studies/eg-orren
- The Heartbeat of Powerful Copywriting
- Will Newman goes over some basic differences in verbs to breathe life into your copy.
www.awai.com/2013/03/the-heartbeat-of-powerful-copywriting
- Cindy Cyr: Ad Exec Breaks Out of 9 to 5 “Prison”
- Cindy Cyr wanted out of the corporate job that kept her from caring for her loved ones the way she wanted to. Find out what led her to a 12-years-and-counting, six-figure career.
www.awai.com/case-studies/cindy-cyr
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