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- The "Not-So-Secret" Secret of My Success: From Copy Novice to Copy Chief
- Pauline Longdon’s journey from Army nurse to respected Copy Chief shows how embracing continuous learning, investing in herself, and adopting the belief “If someone else can do it, I can too” transformed her from a complete novice into one of Australia’s most trusted copywriters.
www.awai.com/2025/08/success-story/pauline-longdon
- Get Paid BIG to Write Content Businesses Need NOW :: January :: 2026 :: AWAI
- Every now and then, a fundamental shift happens in the world of copywriting, bringing with it an opportunity that has the potential to change your career trajectory forever … and as we’ve been talking about for the last week, we’re in the middle of one of those shifts RIGHT NOW with AI optimization (AIO). This emerging field is opening the doors for writers in...
www.awai.com/2026/01/get-paid-big-to-write-content-businesses-need-now
- 3 Editing Tricks to Catch Errors
- It looks bad if your client uses copy that has grammatical errors… typos… or something worse, like misquotes or untruths… The latter could actually damage their business. So here are three little tricks you can use to catch errors…
www.awai.com/2024/04/3-editing-tricks
- PLAYBACK: Land a Paying Client with Our IDEAL 50 Method™ — Guaranteed
- We’re so confident in our proven IDEAL 50 Method™ that we’re GUARANTEEING the writers who learn and implement it will land a paying client. And in this event playback, AWAI Executive Director Katie Yeakle shares exactly how we’ll help you do it and gives you an “inside look” at our upcoming Intensive on this unprecedented opportunity.
www.awai.com/2025/09/playback-our-unprecedented-ideal-50-promise
- Use Statistics in Sales Copy But Do it This Way to Add Credibility to Your Message
- Sandy digs into how you can use statistics in your sales copy while adding credibility and proof.
www.awai.com/2024/03/add-credibility-to-your-message
- PLAYBACK: How to Position Yourself to Land $60K-per-Year Clients
- Companies are reversing course on AI and pouring record budgets back into human content writers, and if you know how to position yourself, you could land $60K-per-year clients because of it. Content marketing expert Russ Henneberry and AWAI’s director of training, Jade Trueblood, will show you how.
www.awai.com/2025/10/playback-you-a-full-funnel-content-specialist
- 2026 Circle of Success Annual In-Person Workshop with Ted Capshaw
- Spend 2 days “in the room” with Ted Capshaw, Katie Yeakle, Rebecca Matter and other experts dedicated to your success this coming February in Austin, Texas … for a highly personalized experience … focused on YOU and what you need to make 2026 your most successful year as a writer yet.
www.awai.com/2025/12/2026-circle-of-success-annual-in-person-workshop
- A Day in the Life of a Solo Agency Owner (Powered by AI)
- Nick Usborne’s article paints a picture of how a solo agency owner can run a streamlined, highly professional business by using AI-powered systems to handle creative work, proposals, admin, and onboarding—freeing up time for strategy, higher-value tasks, and a balanced lifestyle.
www.awai.com/2025/08/a-day-in-the-life-of-a-solo-agency-owner
- When to Use AI Versus When to Just Write It Yourself
- Copywriters should use AI for execution tasks like research, drafting, and brainstorming, but reserve strategy and judgment, such as finding the big idea, choosing the angle, and shaping the message for themselves to produce better copy.
www.awai.com/2025/12/when-to-use-ai-versus-when-to-write-it-yourself
- How a Date Turned Into a Client Opportunity
- Angie Colee shares her story of how she got her first client.
www.awai.com/2024/12/how-a-date-turned-into-a-client-opportunity
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