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- Member Spotlight: Valeria Collier-Vick - From Uncertainty to Impact: How Case Studies Opened the …
- After taking AWAI’s Case Study Mastery Certification, Valeria Collier-Vick shifted from running a travel agency to writing copy, using her knack for listening and storytelling to create powerful case studies that win over clients and make a real impact.
www.awai.com/2025/10/member-spotlight-valeria-collier-vick
- Embracing Entitlement and the Arrogance of Belonging
- Embracing entitlement can be hard to do as a new writer starting out. Learn how you can start with an easy first step.
www.awai.com/2024/03/embracing-entitlement
- Bob Bly on the Joy of Copywriting
- Bob Bly shares a list of seven reasons why he finds joy in copywriting.
www.awai.com/2024/05/joy-of-copywriting
- PLAYBACK: How to Thrive as a Copywriter in 2026 and Beyond
- A new kind of writer is taking over in 2026, and it’s creating a massive opportunity for anyone smart enough to move fast. Listen in as AWAI Executive Director Katie Yeakle and A-level copywriter Guillermo Rubio walk you through what you need to know to become one of these new copywriters.
www.awai.com/2026/03/playback-how-to-thrive-as-a-copywriter-in-2026
- Success Story Interview: Lisa Christoffel
- B2B Writers International Managing Editor Lisa Christoffel joins AWAI Executive Director Katie Yeakle to share how she got her business off the ground and what helped her grow into the respected strategist and mentor she is today. She walks through the early decisions she made, how she positioned herself in the B2B space, and the marketing strategies that consistently brought her...
www.awai.com/2026/03/success-story-interview-lisa-christoffel
- The "Not-So-Secret" Secret of My Success: From Copy Novice to Copy Chief
- Pauline Longdon’s journey from Army nurse to respected Copy Chief shows how embracing continuous learning, investing in herself, and adopting the belief “If someone else can do it, I can too” transformed her from a complete novice into one of Australia’s most trusted copywriters.
www.awai.com/2025/08/success-story/pauline-longdon
- Monday Morning Jumpstart: Overcome the Fear of Starting
- Get ready to get off the starting block … and into the well-paid writing game … In this Monday Morning Jumpstart, AWAI President, Rebecca Matter, and Director of Training, Jade Trueblood, help you identify and overcome the fears that can keep you stuck on the starting block when pursuing new opportunities. From overcoming the paralysis of having too many tasks to...
www.awai.com/2025/05/watch-now-overcoming-fear
- 3 Editing Tricks to Catch Errors
- It looks bad if your client uses copy that has grammatical errors… typos… or something worse, like misquotes or untruths… The latter could actually damage their business. So here are three little tricks you can use to catch errors…
www.awai.com/2024/04/3-editing-tricks
- LAST CHANCE: Start Your B2B Training and Save $300 :: April :: 2026 :: AWAI
- Today’s the last day to catch AWAI President Rebecca Matter and Master B2B Copywriter Steve Slaunwhite's presentation on the surest route to well-paid writing, the soon-to-be $44.5 trillion business-to-business niche… And the LAST DAY to grab your copy of Steve’s Modern B2B Copywriting at the crazy-low price.
www.awai.com/2026/04/last-chance-start-your-b2b-training-and-save-300
- PLAYBACK: Land a Paying Client with Our IDEAL 50 Method™ — Guaranteed
- We’re so confident in our proven IDEAL 50 Method™ that we’re GUARANTEEING the writers who learn and implement it will land a paying client. And in this event playback, AWAI Executive Director Katie Yeakle shares exactly how we’ll help you do it and gives you an “inside look” at our upcoming Intensive on this unprecedented opportunity.
www.awai.com/2025/09/playback-our-unprecedented-ideal-50-promise
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