February 2006

From The Golden Thread Mailbag … The “Art of Persuasion”

Scott Rempe talks about the “art of persuasion.”

Quick Tip: How to Write Great Leads

What must a lead do and what can a lead do to make your client happy and coming back for the complete copy?

9 Tips for Slaying the Procrastination Monster

Is procrastination stopping you from turning in a project or starting your career? See 9 helpful tips from Carolyn Warren on moving forward.

Quick Tip: Using Graphic Violators to Punch Up Sales

Discover how graphic violators can improve your design.

Concrete and Quantifiable: Show an Employer How Your Client Can Help Make – Or Save – Him Money

Julien Sharp explains how to show an employer how your client will improve their business.

From The Golden Thread Mailbag … Premium vs. Bonus

Scott Rempe answers a member's question about the difference between a premium and a bonus.

Quick Tip: Organize Your Computer CDs & DVDs

Find what you need, store what you will use, and keep yourself streamlined and ready to write with this Quick Tip.

Question of the Week for the Masters

Herschell Gordon Lewis talks about the best direct mail package he's seen lately.

7 Ways to Harness the Power of Positive Copywriting

Don Mahoney shares with us that having a positive attitude will keep you succeeding. Here are 7 ways to be positive and get the job done right.

From The Golden Thread Mailbag … Asking Clients Questions

Scott Rempe explains how asking too many questions of a client is a poor substitute for doing your own research.

Quick Tip: “Do It Right” – the DMA Way

Know the rules when writing copy – find the resources to write the “right” way here.

14 Tips for Banishing Writer’s Block

Whether you are at the beginning or somewhere along the way in your assignment, Don Mahoney has 14 tips to wipe out writer’s block.

Mastering the Secrets of Magalog Success, Part 3 of 3: Using Columns

Lori Haller shows you how using columns in your magalog design can increase your readership.

Quick Tip: Be Careful How You Invoice

Business advice to make sure you get paid.

Mastering the Secrets of Magalog Success, Part 2 of 3: Organizing Your Design

Lori Haller gives insights into how to organize and approach large-scale assignments like a magalog.

How to Write an “Objective” that Gets a Client Interviews

Julien Sharp explains how to write an “objective” that will get your client an interview.

From The Golden Thread Mailbag … Finishing the Live Assignment

Scott Rempe talks about finishing AWAI’s “Live Assignment.”

Quick Tip: Finding New Clients Is as Close as Your Local Paper

Build your new client list by checking out the local papers for announcements of new businesses.

Continuing Success Story: An Interview With AWAI Masters Member John White

An interview with John White, a freelance copywriter for two years making it big in Business-to-Business (B-to-B). He tells us how he started by cold calling and reading the paper.