April 2006

From The Golden Thread Mailbag … The False Close

Pat Coffey answers a member's question about the false close and when to use it.

Quick Tip: Online Catalogs – a Rich Market for Copywriters

Will Newman tells you about a terrific resource for anyone interested in writing for the rapidly growing online catalog market.

The Difference Between Working Hungry … and Starving

Monica Day shares with us her technique for climbing the money ladder with copywriting assignments.

Quick Tip: A Cool … and Inexpensive … Way to Make Your Portfolio

Find out how to put together a professional portfolio whether you have a Mac or a PC.

Do Your Prospects Know You Exist?

Kammy Thurman interviews Ilise Benun on how to get found on the web.

Resumes for the Executive Set: How to Price Your Services for the High-End Market

Resume Writer, Julien Sharp discusses how to price your services for the high-end market.

From The Golden Thread Mailbag … Success Story

Pat Coffey shares a success story from an AWAI member.

Quick Tip: Avoid This Invoice Trap

Will Newman has done it again! This tip will help you cash that first check and get you ready to run your any size business.

Reconsidering the Self-Help Niche: A Springboard to Success

Self-Help copywriters are in demand in many more areas than you might think! Check out all the directions you could go if interested in this lucrative market.

From The Golden Thread Mailbag … Letters from Members

Pat Coffey passes on some letters from our members.

Quick Tip: When Should You Use a Semicolon?

In promotional copy, there is a rule you need to know about semicolons.

Streamline Web Searches Using Meta-Search Sites

Strong promotional copy always starts with extensive research. But if you're using Google, Yahoo, MSN, or other major search engines for research, you may be approaching it all wrong.

Quick Tip: 2 Usable “Easter Eggs” in InDesign

Find out about two hidden features in InDesign.

The Profit Potential of Working Together With Lori Haller and Donna Doyle

Lori Haller and Donna Doyle share how teaming up can help copywriters and graphic designers to earn more income.

Resumes for Career Changers: How to Turn a Big Transition Into Cash

Julien Sharp explains how one of the most lucrative, interesting – and challenging – resume opportunities lies in writing for clients who want to switch careers.

5 Ways a Copywriting Mentor Can Make Your Copy Shine

A detailing of some of the advantages gained by having a mentor to guide you in your copywriting.

From The Golden Thread Mailbag … List Brokers

Pat Coffey answers a member's question about list brokers.

Quick Tip: 3 Simple “To-Do” List Strategies

One of the most effective ways to implement your goal-setting program is with a daily “to-do” list. Here are three simple strategies that.

How to Use Your Copywriting Skills to Build Better Relationships

Learn to use the skills you already have to help you network and get the client. Read how Monica Day hit it big in the short three years of copywriting.