From The Golden Thread Mailbag … Creating Urgency
May 29, 2006 (09:06:56 am)
Pat Coffey talks about creating urgency in your copywriting.
Quick Tip: Are Unnecessary Words Weakening Your Copy?
May 29, 2006 (09:06:34 am)
Today's Quick Tip reveals an editing secret that will make your copy tighter, stronger, and more conversational.
An Interview With AWAI Member Phil Graham: The Power of Keeping Your Dream Alive
May 29, 2006 (09:05:41 am)
Phil Graham’s interview tells us once again to not give up and go for the dream.
From The Golden Thread Mailbag … “The Categorical Imperative”
May 22, 2006 (09:00:59 am)
Pat Coffey talks about what Bill Bonner calls “the categorical imperative.”
Quick Tip: Managing Email With Folders
May 22, 2006 (09:00:48 am)
Take change and organize with this Quick Tip for email.
The Secret of “The Golden Thread,” Part 2
May 22, 2006 (09:00:26 am)
Will Newman finishes the great series on The Golden Thread and how to make tight copy that pulls the reader to the end and finishes with a purchase.
Quick Tip: Pampering Your Two Most Precious Assets
May 18, 2006 (03:03:32 pm)
Tips for taking good care of your eyes.
Mastering the Emotional Impact of Fonts
May 18, 2006 (03:01:03 pm)
Kammy Thurman shows you how to choose fonts to create the emotional response you desire.
Strategies for Handling a Client’s Employment Gaps, Part 2
May 17, 2006 (11:13:59 am)
Resume Writer, Julien Sharp explains her strategies for handling a client’s employment gaps.
From The Golden Thread Mailbag … “You Have Been Selected”
May 15, 2006 (08:59:57 am)
Pat Coffey talks about the use of the phrase “you have been selected” in direct marketing.
Quick Tip: Is Your Computer Making You Sick?
May 15, 2006 (08:59:37 am)
There might be danger lurking in your office. Check out this computer tip.
The Secret of “The Golden Thread,” Part 1
May 15, 2006 (08:58:36 am)
“The Golden Thread” is not just the name of this e-letter. It's a Master's technique used by the very best and most successful copywriters. Will Newman starts with part 1 of 2.
From The Golden Thread Mailbag … Finding Clients in Your Niche
May 08, 2006 (08:52:47 am)
Pat Coffey answers a member's question about finding clients in your chosen niche.
Quick Tip: What Can You Learn From Online Ad Revenue?
May 08, 2006 (08:52:19 am)
The internet is growing and so is everything related to it. Find your niche in one of the fastest growing mediums around. Hold on!
The Secret Power of “The Big Prediction”
May 08, 2006 (08:51:46 am)
Your prospect wants to buy ... but he doesn't want to be “sold.” Will Newman reveals a masterful technique to deal with this bizarre paradox.
Strategies for Handling a Client’s Employment Gaps
May 05, 2006 (11:13:40 am)
AWAI Board of Advisor and Resume Writers, Julien Sharp’s strategies for handling a client’s employment gaps.
Quick Tip: Locate PDFs Quickly Using This Little-Known Extra in Acrobat 7
May 04, 2006 (02:58:42 pm)
Find out about a overlooked tool in Acrobat 7 that can increase your productivity.
Creating an Eye-Popping Portfolio as Your Most Important Self-Promo Tool
May 04, 2006 (02:55:38 pm)
Lori Haller shares why your portfolio is so important to your self promotion.
From The Golden Thread Mailbag … Promise vs. Picture
May 01, 2006 (08:50:58 am)
Pat Coffey talks about the difference between promise and picture.
Quick Tip: Be Prepared
May 01, 2006 (08:50:46 am)
Whether you are preparing for a big event, a vacation, an up and coming disaster, or your business taking off, being prepared is well worth the time.