July 2006

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From The Golden Thread Mailbag … Know Who’s Signing the Letter

Pat Coffey talks about the importance of knowing as much as possible about the person who is signing your sales letter.

Quick Tip: Where to “Hang Out” With Prospects on the Internet

Internet resources that will help you get to know your audience.

3 Days That Changed My Life

Monica Day describes how an AWAI bootcamp changed her life.

Quick Tip: Taking the Emotional Temperature of Color

Discover tips for making more effective use of color.

How to Build Your Success by Keeping Your Clients “In the Loop”

In an interview, Ilise Benun shows you how regular contact with your clients and prospects will often generate more work for you.

From The Golden Thread Mailbag … Company Contacts Are Prospects

Pat Coffey explains that company contacts are prospects too.

Quick Tip: Direct Mail Is Still the King

Direct marketing is still a leading marketing method.

3 Secrets for Jumping from $20,000 to Over $100,000

Bob Bly explains what sets six figure copywriters apart from those struggling to get by.

From The Golden Thread Mailbag … Premiums and Testimonials

Pat Coffey talks about using premiums and testimonials in your promotions.

Congratulations, Marcia!

Congratulations to AWAI's romance-fiction guru Marcia King-Gamble who has a new novel on the market.

Quick Tip: Get a Free Subscription Worth Thousands of Dollars

Will Newman shares how you can get a free subscription to DM News.

How to Write a Damn Good Testimonial

Use John Carlton's secrets to write better testimonials.

Quick Tip: Mastering Type with InDesign (and Other Layout Programs)

Find out about a valuable resource that can help your designs look more polished.

How to Turn a Project Proposal Into a Powerful Self-Promotional Tool – an Interview With Peleg Top

Kammy Thurman interviews Peleg Top about how you can write stronger proposals that also promote your services

From The Golden Thread Mailbag … DM Trends

Pat Coffey answers a member's question about direct mail trends.

Quick Tip: Are You Writing “Too Smart?”

Will Newman shows you a quick way to determine if your writing is easy to read.

How to Harness Your Passion and Thrive in the Self-Help Market

Katie Yeakle explains how to turn your passion into a lucrative career in the self-help market.

From The Golden Thread Mailbag … Finding Mailing Lists

Pat Coffey answers a member's question about how to find mailing lists.

Quick Tip: How Giving Your Services Away Will Make You a Success

Will Newman shares how to use premiums in your self-promotion, a tip he learned from Jay Abraham.

Recommended Reading: “The Man Who Carried the Drum”

Michael Masterson recommends a book by a former AWAI bootcamp attendee.

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