News
- PLAYBACK: How to Build a $3,500-a-Month Writing Business… One Client at a Time If you’d love to build a writing business where instead of chasing $500 projects, you’re landing clients worth $3,500 a month, then be sure to check out this event playback. Expert Bonnie Fanning and AWAI CEO Katie Yeakle show you how it’s possible by building your own LinkedIn ghostwriting business.
- PLAYBACK: Discover the New Kind of Client That Pays You EVERY MONTH If you’ve ever wished your writing life came with a little more certainty, then this is for you! Copywriter Bonnie Fanning and AWAI Director of Training Jade Trueblood recently revealed the newest corner of the writing world, where a handful of clients pay you month after month for projects as short as a few sentences.
- Playback: How to Become a High-Value Digital Copywriter Listen in as digital copywriting expert Nick Usborne teaches the ins and outs of how to join the ranks of writers with fulfilling careers.

The Writer’s Life
- Success Story Interview: Shawn Maus Communications expert Shawn Maus shares how he leveraged four decades of career experience and existing relationships to turn a sudden job loss into a thriving consulting and copywriting business.
- How to Achieve Your Writing Goals with 1% a Day Jen Phillips April explains how spending just 15 minutes a day (1% of your daily time) on small, consistent actions can help aspiring freelancers overcome overwhelm, build habits, and make substantial progress toward their career goals over time.
- Success Story Interview: Kammy Thurman In this inspiring interview, 26-year copywriting veteran Kammy Thurman shares how leveraging her existing skills and personal passion for agriculture allowed her to pivot into sales enablement copywriting and unlock new revenue streams without starting her career from scratch.

2009 October

October 2009

Defining Emotions, Desires, and Motivation
By John Torre
October 14, 2009 (11:53:12 am)

Learn the subtle difference between emotions and desires, and how you need both to motivate your prospect...

Find out a business building technique that can increase the amount you charge for a project, but can effectively decrease the time you spend.

Master copywriter Don Mahoney shows you how to overcome writer’s block. Use Don’s bag of “tricks” and conquer the blank page once and for all.