March 2011

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If Paul Can Do It...

Katie Yeakle tackles three of the most frequently asked questions about AWAI's Accelerated Program for Six-Figure Copywriting.

How to Conduct a Good Interview

Heather Robson provides a simple solution for finding a strong unique sales proposition for every piece of copy you write.

21 Gems for Persuasive Writers

Katie Yeakle shares part of a memo she sent to the AWAI team after she was inspired by Dale Carnegie’s How to Win Friends and Influence People.

Benefits and More!

Katie Yeakle goes through all the perks and benefits that you’re entitled to with AWAI to help you move down the path to living the writer's life as a copywriter.

Which Sells Best, Stories or Stats?

John Forde shares what makes the best copy – stories or stats – and how you can use this to your advantage as a copywriter.

Your Questions Answered

Katie Yeakle tackles one of the most popular questions asked on how to live the writer's life. Why, of all the opportunities for writers to make money, should I consider copywriting?

How Do You Eat an Elephant?

Rebecca gives you seven steps to follow to help you tackle “eating that elephant,” and directs you to some resources on the AWAI website that will help you along the way.

Do You Make These 2 Mistakes When Quoting a B2B Project?

Learn the two mistakes copywriters often make when quoting a B2B project – and how to avoid them.

Janet Grosshandler Lands Dream Online Client

Congratulations to AWAI member Janet Grosshandler. She’s the new online copywriter for Precious Moments, the billion-dollar figurine and giftware giant.

Why Do Some Freelancers Do Better Than Others

Rebecca reveals the reason why some freelancers make a great deal more money than others.

Fastest Way to Make a Living as a Writer

Rebecca reveals her pick for the fastest way to make a living as a writer.

The #1 Copy Factor That Determines Whether Your Autoresponder Gets Read – Or Deleted

Jay White shares the #1 factor that determine whether your autoresponder gets read – and how to apply the technique to your copy.

Topping It Off: How An Oil Change Shop Can Help Double Your Copywriting Business Profits

Jay White shares strategies he’s discovered that will help you double your copywriting business profits.

Learning the Truth at 17: How to Establish a Unique "Voice" in Your Email and Autoresponder Copy

Jay White shows you how to establish a unique voice in your own email and autoresponder copy to ensure your copy matches the person you’re writing on behalf of.

Hiring a Coach or Mentor

If you’ve been thinking about hiring a coach or mentor, Rebecca's here to help you find one that’s a good fit for you.

The Vast Majority of Freelancers are Trying Hard to Succeed While Sitting on a Two-Legged Stool

Running a copywriting business is more than learning your craft and getting clients. Nick Usborne explains a third aspect – building the business – and why it’s so crucial.

Find Your Ideal Copywriting Coach in Five Easy Steps

Rebecca Matter shares why finding the ideal copywriting coach can make all the difference – and how to find them in five easy steps.

Getting Stuff Done

With so much to do, and other areas of your life competing for your attention, how can you find the time to get it all done?

Getting Your Reader to Say “Yes”

Learn the art of getting your reader to say “yes” to your copy and how to trust plays a vital role in hearing “yes”.

Lessons from a Pop Princess: How to Grab – And Keep – Control During Client Negotiations

Jay White shares how you can grab and keep control during client negotiations and how a pop princess taught him these lessons.

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