Are You Struggling With This?
It was a beautiful Friday afternoon in early March. One of those days that are best enjoyed outside, taking a walk, going on a hike, or reading a book on the patio.
Me? I was in my home office, cracking open the Accelerated Program for Six-Figure Copywriting program for the first time.
It had been sitting in a box for almost a week. And I was dying to dive into the material. I had a feeling this program would change my life.
I was right.
That afternoon in March 2003 marked a turning point in my career. Not so much because the program was so amazing (it was). But because it gave me the hope and encouragement I needed to pursue a solo business.
I needed something to push me forward. And this program filled that need very nicely.
Over the next three years, I became an in-demand B2B copywriter in the software industry. I worked my business during nights and weekends while keeping the safety of my paycheck.
I learned a ton about the enterprise software business (just one of many niches in B2B). I wrote dozens of white papers, case studies, articles, brochures and other marketing pieces for midsize and large software companies. I found the topics fascinating!
Best of all, my clients loved my writing. They kept hiring me to do as much work as I could handle. A couple of them even put me on a monthly retainer!
Within 18 months, I was earning $2,000 to $3,000 part time, while I still had my day job.
And by May of 2006, I had replaced my six-figure paycheck with copywriting income. So I turned in my resignation.
I'll never forget what my boss told me that day: "I envy you, Ed. I wish I were in a position to go out on my own. I'd do it in a heartbeat!" Sounds like a fairy tale, doesn't it?
Well … it wasn't all sunshine and rainbows. My journey had been filled with struggle and uncertainty.
My biggest challenge: landing copywriting clients.
As an 11-year sales veteran, drumming up business was a challenge I was very familiar with.
But this was different. Because I had a personal stake in the success of this venture.
In this video, I'll share my story. I'll tell you about how I went from selling fire hydrants to selling servers. And how that eventually led me to the world of copywriting.
I'll explain why I struggled for so long. How I got stuck in the mud (literally). How I ended up embarrassing myself in front of a good friend's dad …
And how I eventually developed a simple system for finding and landing great clients.
You'll also find a full transcript here, if you prefer reading to watching a video.
Go ahead and post your comments and questions below. And feel free to share this link with others who may find this training series useful.
The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter
The AWAI Method™ combines the most up-to-date strategies, insights, and teaching methods with the tried-and-true copywriting fundamentals so you can take on ANY project — not just sales letters. Learn More »