How to Know When You’re Good Enough
“I’m not ready …”
“My copy isn’t good enough …”
“How will clients know I’m good enough?”
Rebecca Matter here – dispelling some of the biggest myths in the copywriting industry. Ones that may be holding you back from having a very successful copywriting career.
Today’s myth is the one I hear used as an excuse on a weekly basis for not getting started …
Myth #1 – It takes years of experience to turn out good copy.
I’m going to be honest with you …
And it’s going to annoy a few successful copywriters who believe this myth to be true …
As long as you have a foundation in persuasive writing, your copy is probably good enough.
Sure, you’ll get better and better as time goes on and you gain more experience.
But that doesn’t mean you need to wait to start getting paid to write copy.
There are literally hundreds of thousands of companies who would gladly pay you to write their sales letters, video scripts, e-newsletters, landing pages, social media updates, website copy, white papers, case studies, online content, blog posts … the list is quite extensive.
When it comes down to it, you don’t have to be an expert to make a great living as a copywriter. You don’t have to know everything.
You just have to know more than your client.
If you study just one copywriting program, there’s a good chance you’ll already know way more about copywriting than your client. This means you’ll be able to talk intelligently about the subject to a prospect or a marketer.
And, if that one copywriting program is the Accelerated Program for Six-Figure Copywriting, you’re going to have powerful tools to help you deliver winning copy. Tools like the 4 U’s … which is, hands down, the SUREST way to guarantee a winning headline … to AWAI’s Peer Review System, which ensures your idea and lead are strong and engaging … to the highly effective CUBA system we use to evaluate all of our finished content before it gets published or broadcast.
And, if something comes up that you don’t know? Simply tell your client you’ll look into it and get back to them. And then, take advantage of the many resources available to you from AWAI to find the answer.
With each new question, request or task, you’ll find your knowledge snowballs, so eventually you’ll become an indispensable resource for your clients.
So, take heart, you don’t have to be an expert. And there’s more than enough copy that needs to be written. Which means plenty of opportunity for you to build a solid monthly income for yourself.
Ready to get started with your copywriting career? Or, are you already doing it and have information to share with your fellow writers? Whether you have comments or questions, I invite you to post them here.
Tomorrow, I’m going to tell you about the one thing most mediocre copywriters rely on … and what you should do instead, to be a step above the rest.
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