Create Opportunities with MacGyver-like Resourcefulness
Almost 30 years ago, the TV show MacGyver premiered. You remember secret agent MacGyver, don’t you? His incredible resourcefulness and endless scientific knowledge allowed him to solve complex problems using simple everyday objects and a little ingenuity.
For example, in the first episode, he used a bent paper clip to stop a missile timer. And later he smashed a pair of binoculars so he could use a prism to deflect a laser beam.
It didn’t take long for TV viewers to become fascinated with the character.
Over the course of seven seasons, MacGyver’s superhuman abilities kept fans intrigued. And, to this day, the name MacGyver is used synonymously with the idea of being resourceful.
Hi, I’m Linda Wilkinson, and as a freelance writer, I’ve had to develop MacGyver-like resourcefulness to create my own writing opportunities. No, I can’t stop missiles or deflect laser beams, but I can find new clients and creatively solve challenges with some simple tools and resources that are available to all copywriters.
Before I reveal what’s in my personal toolkit, let me show you some of the most common tools MacGyver used to help him solve complex, and often life-threatening, problems:
- MacGyver’s most famous tool was his Swiss Army knife. He used it for everything from picking locks to hotwiring elevators and everything in between.
- MacGyver regularly used duct tape to build all sorts of useful objects out of everyday items … like a periscope from bus mirrors.
- MacGyver’s extensive knowledge of science, technology and outdoorsmanship set him apart from the less memorable TV heroes from the 80s and early 90s.
- MacGyver’s ingenuity, when coupled with his science know-how and his trusty tools, allowed him to solve one life-and-death crisis after another.
So, how does MacGyver’s toolkit compare to mine? You’ll find out each day this week as I discuss the resourceful copywriter’s most common tools – and compare them to MacGyver’s top four tools.
For today, start getting in touch with your inner MacGyver. Write out any challenges you’re facing as you build your copywriting business. What MacGyver-like tools do you think you’ll need to address those challenges?
Please take a moment to share your ideas with me in the comments.
And tomorrow, I’ll tell you about my top copywriting tool, which can be as handy as a Swiss Army knife …
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