Success Story Interview: Rachael Kraft — From the Classroom to Copywriting Success: Rachael’s Evolving Career Path Rachael Kraft’s career path is anything but traditional. She started as a science teacher, transitioned into graphic design, and then discovered copywriting through AWAI. Today, she wears many hats: B2B marketer, newsletter co-creator with Andrew Davis, and marketing lead for her husband’s cybersecurity training company. In this Inside AWAI episode, Rachael shares how she built her career by continuously learning, saying “yes” to new opportunities, and turning chance encounters into long-term partnerships.
Monday Morning Jumpstart: Don’t Wait for the New Year — Start Winning Now New year, new you? Nope. In this episode of Monday Morning Jumpstart, AWAI’s Chief Success Officer Ted Capshaw and Director of Training Jade Trueblood flip the script on the classic “finish strong” mindset. If you feel pressure to cram productivity into the final months of the year … it may be a sign that what you really need is consistency — not a heroic sprint.
Ghostly Insights In this haunting Halloween tale, a writer plagued by procrastination is visited by ghostly reminders that reveal the true horror isn’t supernatural—it’s the wasted time and lost potential that come from delaying the work he’s meant to do.
Success Story Interview: Rachael Kraft — From the Classroom to Copywriting Success: Rachael’s Evolving Career Path Rachael Kraft’s career path is anything but traditional. She started as a science teacher, transitioned into graphic design, and then discovered copywriting through AWAI. Today, she wears many hats: B2B marketer, newsletter co-creator with Andrew Davis, and marketing lead for her husband’s cybersecurity training company. In this Inside AWAI episode, Rachael shares how she built her career by continuously learning, saying “yes” to new opportunities, and turning chance encounters into long-term partnerships.