Free Training with Ed Gandia: Anatomy of a Winning Case Study

Training concept: magnifying glass with written words Case Study on digital background

A recent study showed that 73% of all B2B companies are publishing case studies these days.

Why? Because they work.

These short success stories demonstrate how a company’s product solved a real customer’s problem. There simply isn’t better proof!

And since they follow a basic formula, they’re easy to write.

In a step-by-step instructional video from case study expert Ed Gandia, he dissects a case study he wrote on behalf of one of his clients. (He even gives you a free download of the full case study to follow along with the video.)

You’ll learn how Ed:

  • Organizes the story elements
  • Uses simple techniques to engage the reader
  • Gets repeat case study work from clients

You’ll get a good feel for what these content projects entail. And see why they’re fun and easy to write, when you have a winning formula to follow.

Free Training: How to Write a Case Study​

Editorial Note: Ed Gandia is the author of the Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories program.

In it, he walks you step-by-step through writing case studies that help differentiate businesses from their competitors. And shows you the system to use so you can make $1,250 to $2,000 for every case study you write. Check it out here.

Do you have any questions about how to get started writing case studies? Let us know in the comments below so we can help.

Writing Case Studies

Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories

Businesses are willing to pay writers up to $2,000 to write case studies. Find out how you can tap into this market and earn $200 – $300 PER HOUR for every project you take on. Learn More »


Click to Rate:
Average: 5.0
Published: October 16, 2018

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)