Success Story Interview:
Claudia Cesarotti
From Pet Groomer to Marketing and Writing Pro

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After more than 30 years running her own pet grooming business, Claudia Cesarotti was ready for a new chapter, one that would allow her to combine her love for animals with her growing interest in marketing and writing.

Through upskilling, making strategic connections, and embracing opportunities to learn on the job, Claudia found a role that lets her put her skills to work in ways she never imagined.

In this episode of Inside AWAI, Claudia shares how saying “yes” to challenges, continuously learning, and leveraging her existing skills helped her pivot her career and make an impact in her industry.

Takeaways you'll discover in the interview:

  • How Claudia turned a decades-long career into a new writing and marketing opportunity
  • The ways ongoing learning can open doors you didn’t even know existed
  • Why saying “yes” to new challenges can accelerate your growth
  • How leveraging your unique experience makes you valuable to employers and clients
  • The mindset that helps you embrace career pivots at any stage

🎧 Click here to listen and get inspired by Claudia’s story.

Recommended Resources:

The AWAI Method™

The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter

The AWAI Method™ combines the most up-to-date strategies, insights, and teaching methods with the tried-and-true copywriting fundamentals so you can take on ANY project — not just sales letters. Learn More »


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Published: August 28, 2025

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