Member Spotlight:
Judith Halish
Turning Case Studies into a Rewarding Freelance Path
"My biggest takeaway from the certification is that it confirmed for me that case study writing is not only fun but it can also be lucrative." — Judith Halish
Judith Halish
Judith Halish discovered the power of case studies through AWAI’s Case Study Mastery Certification. Casey Hibbard gave her a blueprint to follow and broke down the components of successful case studies into digestible portions. After that, everything started to click. Each week, she envisioned more applications for case studies and was drawn to writing about people and businesses happy with their results.
She received invaluable feedback on her assignments, which enhanced her final submissions. Posting her work to LinkedIn helped her gain credibility and showcase her skills to prospective clients.
"Casey's formula propelled me years ahead of where I might have been without it. Her certification program gave me the tools and validation I needed to promote myself as a writer."
The benefits extended beyond income. Judith recently suggested using case studies within a memoir/legacy book she ghostwrote, highlighting the success of a program created by the subject. The client was so impressed with the quality of her case studies that they offered to credit her directly as the author.
Why Writers Should Consider Writing Case Studies:
- Case studies are short – typically just two pages …
- They’re in demand – since they help build massive amounts of trust, which results in more sales …
- You can earn $1,500 on average for each one you write
- Case studies can open doors to additional projects and higher-value work
- Specialized certifications differentiate you in a competitive market
Recommended Resource:
The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter
The AWAI Method™ combines the most up-to-date strategies, insights, and teaching methods with the tried-and-true copywriting fundamentals so you can take on ANY project — not just sales letters. Learn More »
Judith Halish’s story highlights how strategic learning can unlock new freelance opportunities. Her experience with AWAI’s certification shows that mastering a niche like case studies not only boosts confidence but also builds credibility. It’s a reminder that focused training and smart positioning can turn writing into a rewarding career path. Her ability to integrate case studies into diverse formats like memoirs shows how versatile and impactful this skill can be.
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