Our Industry’s Most
Comprehensive Training

Hand holding a lit light bulb against a dark background, with glowing icons hovering around it, including symbols for video, books, gears, teaching, documents, graduation, a target, magnifying glass, and folders, suggesting learning, ideas, and skill-building.

AWAI is renowned for its extensive library of self-paced training programs across all copywriting disciplines …

Everything from short, eye-catching space ads … to full-blown direct-response sales letters …

If there’s a skill or project writers need to know how to complete, we’ve got a program that covers it.

But of all our programs, this one is by far the most comprehensive training a writer can receive within our industry.

It’s the answer to the overwhelming needs of companies, marketers, prospective clients, and anyone who hires copywriters …

To know with 100% certainty that the writer they’re hiring has successfully completed a rigorous course of study in all areas of direct-response copywriting …

Complete with recognized “academic hurdles” like knowledge tests, hands-on writing assignments, expert evaluations, examinations, and a certification process that ensures the highest level of professional competency.

That’s why the training we want to share with you today will never be for “everyone” …

It’s only for those who are serious about acquiring a “university-level” education in the most profitable form of writing on earth …

And who are eager to do everything necessary to separate themselves from the pack.

If that’s you, please check out this invitation.

And know that for Black Friday — we’re offering admission terms we know you’ll want to see.

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Published: November 23, 2025

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