Success Story Interview:
Bonnie Fanning
Stepping Out into Freelance Freedom — and Charging What You’re Worth
Before launching her freelance business, Bonnie Fanning spent nearly 15 years working in-house at AWAI, where she helped create marketing campaigns, training programs, video sales letters, and countless emails. That experience gave her a deep understanding of how effective copy works — and the confidence to eventually step out on her own.
Today, Bonnie runs a one-woman “copy & content boutique,” partnering closely with founders, coaches, and creative leaders on everything from sales pages and launches to email sequences and video scripts.
In this Inside AWAI conversation with Executive Director Katie Yeakle, Bonnie shares how she made the transition to freelancing — and how she intentionally built a business that fits her life, including working four days a week so she can spend more time with her family.
She also dives into a key shift that changed her business: how she’s using AI as a thinking partner to help her stop undercharging. By using AI to clarify scope, value, and positioning, Bonnie has been able to price her work more confidently and avoid the common trap of undervaluing her services. Along the way, she explains why freelance careers aren’t one-size-fits-all — and how listening to both the market and your own preferences allows you to create something sustainable and aligned.
What You’ll Learn
- How Bonnie transitioned from in-house at AWAI to freelance copywriting
- What it means to run a “copy & content boutique”
- How she uses AI to think more clearly about pricing and value
- Why undercharging happens — and how to correct it
- How she structured her business to work four days a week
- Why freelance success comes from alignment, not imitation
Recommended Resources:
- The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter
- How to Choose Your Writing Niche: Your Step-by-Step Blueprint for Choosing a Profitable Market that’s Right for You
The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter
The AWAI Method™ combines the most up-to-date strategies, insights, and teaching methods with the tried-and-true copywriting fundamentals so you can take on ANY project — not just sales letters. Learn More »
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