Webinar Playback:
How You Can Make $100K/Year Writing Sales Enablement Materials

Q&A with Lisa Christoffel, Managing Editor of B2B Writers International & Jade Trueblood, AWAI’s Director of Training

Watch Video

Ever since legendary B2B copywriter Steve Slaunwhite announced he was on the lookout for writers he can send his “overflow” clients to for sales enablement projects …

We’ve gotten a TON of questions … and LOADS of enthusiasm about this high-paying and fun opportunity for writers.

So we asked Lisa Christoffel, managing editor of B2B Writers International and Steve’s teaching assistant for his upcoming apprenticeship, to hold a free Facebook event to dive into this opportunity.

She was joined by AWAI’s director of training Jade Trueblood and together they answered questions to help writers like you determine whether sales enablement is the right fit for you.

If it is …

Who knows?

Steve may end up sending a few referral clients your way!

You’ll also discover …

  • the types of projects you’ll be working on …
  • who your clients are and what they’re looking for …
  • how to deliver outstanding results that keep clients coming back …
  • what you can expect in terms of fees and earning potential …
  • why AI is a big plus here …
  • and much more!

As always, they left plenty of time at the end to answer questions from writers like you, so you’ll have no doubts about what your next step should be by the end of their conversation.

Ready to Join Steve’s Apprenticeship?

Steve’s getting ready to lead a small group of writers through an exclusive LIVE apprenticeship designed to help you tap into the huge demand for skilled sales enablement writers.

He’ll share everything he’s learned about writing effective sales enablement materials so that by the end of your four weeks together, you’ll have gained the tools, resources, and knowledge you need to go for $100K a year as an in-demand sales enablement copywriter.

This will be the FINAL TIME he takes on new sales enablement apprentices …

So make sure you get all the details and lock in your spot before this opportunity disappears for good!

Read Steve’s invitation here.

(Are you a Circle of Success member? Your deal is even better! Check out your exclusive offer on your member page here.)

Click to Rate:
No ratings yet
Published: June 30, 2026

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)