Celebrating Clayton Makepeace
The Life and Legacy of a Legendary Copywriter and Friend

Please join us in celebrating the life of our dear friend, colleague, and AWAI partner, Clayton G. Makepeace, who passed away on March 24, 2020.

Clayton Makepeace walking to the stage at Bootcamp 2017.

Clayton, seen here at Bootcamp, was a treasured speaker at AWAI training events for more than 20 years. He never missed an invitation to speak because he LOVED being with our members. At every event, you could find him coming to Job Fair early to chat with everyone, asking how people were doing, graciously answering question after question, and making sure each person had his full attention when conversing with him.

Clayton and Wendy Makepeace

He worshipped his wife, Wendy … and much to our delight, she accompanied him to our events and became part of the AWAI family. Our hearts are with her, and we thank her for sharing these comments with our writing community:
“Clayton had so many people who cared for him. He is a huge legend in his Copywriting field of work. He was and is truly one of the greatest of all time.

Clayton wasn't satisfied just to be a successful copywriter, he wanted to share his secret with everyone else who was looking for a different life so he also taught what he does. His greatest pleasure wasn't just in teaching, it was seeing his protégés become successful, giving them the freedom to live the dream themselves. Fortunately, he leaves about 45 years of his work so he can continue to pass the torch.”

When you read some of the greatest and most iconic headlines in copywriting history — such as, “7 HORSEMEN of the Coming STOCK MARKET APOCALYPSE” … “Shameless Two-Faced S.O.B.s!” … and, “Health Breakthrough News — Cholesterol’s EVIL TWIN”— smile and think to yourself, ‘Clayton Makepeace wrote that.’”

We’re so lucky to have known him and to call him a true friend. He will be missed.



Katie Yeakle:
“The ultimate champion of up-and-coming writers …”

“A giant in the copywriting world, Clayton was more than just a valued member of AWAI’s expert faculty. He was a friend to Rebecca Matter, me, and all of us at AWAI. And, he definitely was a friend to our members — always happy to chat at events and during his online trainings … always over-delivering whenever he was teaching and mentoring.

I don’t think I was on any webinars with him that lasted less than two hours because he wanted to be sure every question was answered! He was the ultimate champion of up-and-coming writers … and so many of our industry’s top writers credit him with their very successful careers.

My heart goes to his wife Wendy and his children and grandchildren — the loves and lights of his life. His enthusiasm for you and all the people he cared about was always a joy to see and inspiring to be around.

Katie and Rebecca with Clayton
Here's a picture of Rebecca Matter and me with Wendy and Clayton — notebooks at the ready.”

Rebecca Matter
“The kindest soul in the industry”

“He was the kindest soul in the industry. Despite being a legend … literally one of the best copywriters of our time … he was always so patient, motivational, and again, kind.

I learned so much from him … writing … marketing … teaching … kindness … I'm beyond saddened we lost him so soon.”


Mark Ford
“An honor to know him”

Mark Ford and Clayton Makepeace

“Clayton was a rare person. Intelligent. Thoughtful. Highly skillful. Charitable. And affable.

On the top of my to-do list for the AWAI Bootcamp each year was, ‘Hang out with Clayton Makepeace.’

We weren’t close friends, but our friendship always felt close. It was always a great pleasure to spend time with him, and an honor to know him. I will miss him greatly.”


Paul Hollingshead
“A gentle giant in our industry”

Clayton Makepeace at a podium speaking at Bootcamp

“Clayton is such a giant in our industry (and a most gentle giant, at that) it never occurred to me he could ever leave us. The first time I met Clayton, he didn’t know me from Adam. It was at Bootcamp. I was nervous as hell. But it took him exactly one second to make me feel like we had been friends for life. He just reached out his hand, leaned in, and suddenly I was the most important person in his world at that moment.

If you've met him, you know what I mean. And the funny thing is, I felt that way with Clayton whether talking with him one-on-one … or watching him share his writing secrets with hundreds from the stage, as he loved to do.

I’m sad that he’s gone, but happy he'll be remembered as so very few ever will: as much for his kindness and generosity as the powerful writing legacy he leaves behind.”


Carline Anglade-Cole
“ … His legacy prevails!”

“At 2:00 p.m., March 24, 2020 — my mentor and friend, the legendary Mr. Clayton ‘I love you’ Gerald Makepeace took his last breath. And he was gone.

But is he REALLY gone?

Clayton Makepeace with Wendy Makepeace and Carline Anglade-Cole

While Clayton may have gone to sleep — he sure is keeping us WOKE! I wouldn’t be writing these words to thousands of aspiring copywriters if it weren’t for the lessons I learned from Clayton Makepeace.

Clayton and I would spend hours — even days — going over copy face-to-face. He showed me how nuances in copy can make a powerful impact on the subconscious mind of the prospect.

He challenged me to be BETTER every time. He told me to ‘stop writing like a girl’ when I was working on a male potency package. Now — that’s a story for another time.

By the way — I just showed you an example of how to whet the prospect’s desire for MORE. Don’t you want to know more about that story? That’s a lesson I learned from Clayton!

Clayton Makepeace with Carline Anglade-Cole

I’m thankful the folks at AWAI have captured so many lessons from Clayton. Very thrilled that his vast knowledge is still accessible to us. So to me, that means — he’s not gone …

 … His legacy prevails!

Future writers can become stronger writers by learning the lessons Clayton still can share. His website www.makepeacetotalpackage.com still contains tons of FREE articles and advice that are priceless!

And I will continue to share the copywriting skills Clayton Makepeace generously taught me. It’s my duty to the next generation of writers …

 … And it’s a responsibility I will always treasure.”


Sandy Franks
“A person with a big heart”

“I was nervous. I was about to hand out AWAI’s first-ever Copywriter of the Year Award to a legend in our industry, Clayton Makepeace. After all, he was the ‘Million-Dollar Copywriter’ and I was just an up-and-coming writer and marketer. But those nerves melted away with his infectious smile. And in that moment, I knew he was more than a man gifted with powerful copywriting skills … but also a person with a big heart.

Every year after that first time meeting him, we greeted one another with a big warm hug. The other half of his life was complete with the woman he called The Redhead, his wife Wendy. He and Wendy lit up Bootcamp every year. You could feel their presence everywhere.

Clayton loved giving back to our community of writers in every way possible. Thank goodness he left behind a body of work for writers to study and learn from.

With his passing, there is now a void in the copywriting world that can never be filled. He truly was one of a kind. I will forever treasure being able to say I knew and was a friend to Clayton Makepeace.”


Bob Bly
“He was the best of us”

“My good friend and superstar copywriter Clayton Makepeace recently and unexpectedly passed away. I am numb with shock and saddened beyond description. I felt great affection for him (and still do), and considered him a friend, colleague, and teacher.

Among copywriters, he was the best of us, both in the craft and as a person.”


Richard Armstrong
“The greatest teacher and mentor of young copywriters who ever lived”

“I remember the first time I met Clayton. We were at the speaker’s dinner for the 2012 AWAI Bootcamp. I felt honored and excited just to be in the same room with him — even though there were at least 30 other people in the room. I screwed up the courage to say hello, told him how much I admired his work, and he replied by saying, ‘That means a lot to me, coming from you.’ I intended to give him a compliment, in other words, but I got an even better one back from him. Typical!

Over the years, we found ourselves at a lot of ‘speakers’ dinners,’ and I always finagled my way into sitting next to him. He was so charming, funny, insightful, filled with trenchant observations about life, politics, people, and, of course, copywriting. Sitting beside him was like sitting inside some sort of radioactive glow. In short, he was charismatic.

But unlike many of the other charismatic people I’ve met over the years, he didn’t suck up all the oxygen in the room. He was always interested in what YOU had to say, willing to laugh at YOUR jokes, eager to pick YOUR mind about one thing or another. Because he was interested in, fascinated by, and curious about EVERYTHING.

He was not only one of the greatest copywriters of all time, but he was also the greatest teacher and mentor of young copywriters who ever lived. I believe Clayton saw himself as a kind of Professor Henry Higgins when it came to teaching copywriters. I think he believed that with the right instruction, encouragement, and gentle guidance, he could take even the most unlikely Eliza Doolittle and turn him or her into a Master Copywriter. He did it so many times it couldn’t possibly be a coincidence. That’s just one of the reasons the loss to our industry is incalculable.”


Lori Haller
“Grateful for everything you shared”

“Aachen + IMPACT = Two of our favorite fonts.

It'll be tricky choosing them or hearing the word "magalog" without thinking of your wisdom, smile, and caring ways.

Grateful for everything you shared during our work and play together over the last couple of decades.

I'm gonna miss you like nobody's business.

I love you, Clayton.

Lori
XO”

Clayton Makepeace with Lori Haller, David Deutsch, G, and others
Clayton and Wendy surrounded by his “crew” of A-lister copywriters, designers and marketers after one of his very popular Intensive Training workshops.

David Deutsch
“An inspiring mentor and trailblazer”

“Clayton’s writing talent was inextricably linked to his personality.

Both he and his writing were so filled with life and heart — colorful, incisive, witty, compelling, surprising, and above all, never boring.

His love of life — and of writing — were contagious.

For me, he was as an inspiring mentor and trailblazer — who constantly demonstrated the power and magic of simply putting the right words together.

His teachings and his emotional style of copywriting had a profound impact on my own writing.

But he was also a friend who was always ready to listen, advise, laugh, trade direct-response war stories, or go off on an adventure.

I’ll miss him greatly. As will countless others. Which is perhaps the greatest tribute to him of all.”


Guillermo Rubio
“Always have a special place in my heart”

“Clayton is hands-down one of the most kind-hearted souls I knew. Seven years ago, he took me under his wing as his Copy Cub and I will forever be grateful.

I owe so much to him and he'll always have a special place in my heart.”


Helen Buttery
“Copywriters are thinkers — and Clayton was one of the best”

“I first met Clayton in the early 90s. I worked for the Weiss Group — and my first introduction to him was the assignment to pay his royalties. I was in marketing and ran all the daily statistical numbers.

At first glance, he was tough, demanding, and smart as heck.

But through working with him, I found him to be generous, full of life, and a fantastic teacher. He was thoughtful about what he wrote and business in general. Copywriters are thinkers — and Clayton was one of the best.

He was a constant mentor to copywriters at every level. He was encouraging and supportive. He always had a kind word for everyone.

He was an all-or-nothing type of guy. He did things BIG.

His passing will be felt by everyone in the copywriting community. My heart goes out to his Redhead — his wife, Wendy, whom he loved with abandon.”


Brian Kurtz
“One of the most wicked-good skill sets in the game”

Clayton and Brian Kurtz

"I first met Clayton back in Los Angeles in the '80s, when I was working with Gary Halbert. He was already a well-known copywriter, one of the handful of ‘A-Listers’ dominating the direct-marketing scene back then.

Over the years, I've had the honor of hanging out with Clayton many times. He was a gracious, generous, amazing man with a blistering sense of humor …

 … and one of the most wicked-good skill sets in the game.

His controls are legendary. Monster hits, game-changers.

Brilliant writing.

And no, there won't be anyone else remotely like him coming up the ranks."


Denise Ford
“Clearly respected and admired and loved”

“Dear Clayton,

The news of your passing was like a bolt of lightning — unexpected and shattering in its effect. And not just to me — but to everyone who knew you …

I was shocked and sad and angry — how could this be? But as I read Wendy’s news and saw what other folks were saying, it felt like we were all having a ‘virtual wake’ for someone who was clearly respected and admired and loved. And this made me feel such gratitude … for having met you, first in 2006 at AWAI; and having the chance to work with you on so many events. I’ve watched you teach people from the stage and one-on-one; listened to the crazy stories you shared with your friends and colleagues at Bootcamp …

I realized how fortunate I was, because in addition to the work, I had the opportunity to talk with you — and laugh with you, and Wendy, on many occasions.

I remember one dinner where we talked about John Lennon and Mary Oliver. Music was more often your muse than poetry, but we shared an appreciation for words in various formats — for using just the right words. You obviously mastered that in your work …

At one point, I was trying to recite one of Mary Oliver’s poems that I was particularly smitten with at that time … I couldn’t remember it then, but I do now; rather the book on my desk does — and this part of it — this makes me think of you with a smile …

‘When it's over, I want to say all my life

I was a bride married to amazement.

I was the bridegroom, taking the world into my arms.

When it's over, I don't want to wonder

if I have made of my life something particular, and real.’

You were, you did Clayton; in so many ways. Sweet dreams …”


Pam Foster
“Genuinely interested in nurturing the careers of others”

“If you’re new to AWAI, you might not know about Clayton. I first heard of him when I joined AWAI and attended my first Bootcamp. His presentation that year changed my life; not only did it spark a passion for me to leave corporate life behind and be a freelance copywriter … but also a consultant to my clients and a teacher to others.

Clayton and Two Challenge Winners

Clayton made such an impact on so many people (he probably didn’t even know the extent) on how to write incredible copy, test and test again, and own the role as a consultant; to be in charge as a partner to clients. He often said that the more invested you are in the success of your clients — and the more they see that — the more successful everyone is.

Clayton was so generous and warm; he’s known to all as one of the most successful copywriters EVER … yet so down-to-earth, kind, and genuinely interested in nurturing the careers of others. I’ll miss his humor and his lessons from an awe-inspiring career that serves as an example for all of us.”


Chris Allsop
“You never doubted that he believed in you”

Clayton with Chris Allsop

“It was Bootcamp 2019. As usual, I got a big bear hug from Clayton when it was time to say goodbye. I never dreamed that would be the last bear hug I would ever get.

And when we talked by email a couple of months ago … I couldn’t have imagined that I would never talk to Clayton again.

Yet here I am … with a reminder of how fragile life can be … struggling to capture the impact Clayton had on my life.

I’ll never forget the first time I met Clayton in person … at a VSL conference he did with AWAI. Now, I had seen him at Bootcamp. But I had never talked to him. So, I was starstruck. Yet it didn’t take me long to see how down-to-earth he was. Clayton treated everyone as if they were the most important person at the conference.

And as so many people will say, Clayton shared every bit of knowledge he had. He never held back. If he could share a tip or strategy, he did it. And boy, could he make me laugh.

Not long after that conference, I won a spec that Clayton offered at Bootcamp. That spec was one of many that he offered copywriters. He wanted everyone to have a chance to learn and accelerate their copywriting careers.

And winning that spec certainly did that for me.

About two years later, Clayton offered me a position to work as a copywriter at Weiss Research. He saw the potential in me, long before I believed in myself.

We only worked together for about 18 months. But what a time it was! Those were some of the most fun … hectic … and crazy days of my life. Yet I wouldn’t trade one minute for all the gold in the world.

Of course, I learned a lot about writing copy. When it came to critiques, Clayton was direct. But every crit session ended with laughter. And you never doubted that he always believed in you.

He knew you could get the job done.

Just 18 months after I started, Clayton left Weiss, and I left not long after. Yet in the two years since then, I’ve come to realize that my position at Weiss was a real turning point for me — not just professionally, but also personally.

I was actually planning on telling Clayton this at the next Bootcamp. I wanted him to know that the opportunities he provided often went far beyond a successful copywriting business or a six-figure income.

I wanted to share some of the exciting things I’m doing now. Because I know he would have been excited and happy for me. That’s just the way he was.

Most important, I wanted to tell him ‘Thank you’ for everything he had done — even unknowingly — in getting me to where I am today.

Of course, I won’t have the chance to do this in person now. Yet I believe he knows anyway.

So to end, I’ll say this …

Clayton, I will miss you. I’ll miss our discussions … your advice … your warped sense of humor (which I always laughed at, by the way) … and your big bear hugs.

Thank you for everything. I promise you that I will carry the torch as a Copy Cub, sharing what I know, whenever I can. And Clayton, I will make you proud.”


Jade Trueblood
“A Masterclass in copy and kindness”

“I will truly never forget working with Clayton, he was a great man, through and through.

I was so nervous to meet him; his reputation as a copywriting legend preceded him. But upon that first meeting, his warmth diminished all nerves. Watching Clayton work live on copy, and interact with people, was a Masterclass in copy and kindness.

His spirit and impact is so large that I know he will be in our hearts, and on our minds, for a long time to come.”


Joshua Boswell
“A dear friend, a mentor, and a cheerleader”

“‘You're the best speaker and crowd pleaser I've ever seen on stage. You ever consider doing infomercials or training or more live stuff?’

Clayton and Wendy Makepeace were sitting across the hall from me in the Delray Beach hotel. It was day two of AWAI's annual Bootcamp. I was surprised by his comment to me. At the time, my whole life was focused on being a copywriter. As the event emcee, I had introduced Clayton earlier that day — but other than that, I didn't really know him.

For close to the next decade that followed, Clayton was a dear friend, a mentor, and a cheerleader for me.

His advice about my speaking skills refined and redefined my business.

His insights on my writing transformed my persuasion power and helped me go to the next level.

His friendship made me laugh, helped me to see the world with more common-sense clarity, and taught me how to love more fully and unconditionally.

His business advice made me millions.

His care for ‘The Redhead’ helped me be a better husband and family man.

I'm such a better person because of Clayton. Thanks for everything, my friend. I will miss you.”


What’s your favorite Clayton Makepeace memory or story?

Knowing that Clayton touched the lives of many, many copywriters and marketers — from “A-list” legends to writers just beginning this journey …

We invite you to post your thoughts below.

Together, we’ll keep his legacy and love for the writing community alive.

26 Responses to “Celebrating Clayton Makepeace”

  1. I met Clayton at Bootcamp and was impressed by his kindness and humility and yes, that deep sense of humor. As a beginner, I had not expected this. Our thoughts are with his family and the writing community.

    Guest (Elizabeth Feeley)March 27, 2020 at 4:17 pm

  2. I was a Makepeace Copy Cub. I spent nearly three years working with Clayton and Wendy at Response Ink. Clayton took a chance on me when I was just a newbie. I learned almost everything I know about writing copy from him. He was one of the most generous, genuine, talented, and loving people I've ever met. He had a tremendous impact on my life. I'll miss you, Clayton Makepeace. The world will not be the same without you.

    Guest (Deanna Blanchard)March 27, 2020 at 5:40 pm

  3. Of course I knew who he was long before I met him in person at 2016 Bootcamp.
    My best memory was when Carline Anglade-Cole was presenting onstage and called Clayton (in the back of the room), on his cell phone. I decided right there that I would love to have teacher/mentor, friend relationship like that with him. Although that never came to be, I did enjoy a friendship with Clayton on Facebook. We apparently had the exact same political beliefs (and that is all I will comment on that matter). I am constantly inspired by him, and will always learn from him...

    Jack The BarberMarch 27, 2020 at 6:17 pm

  4. At my first bootcamp in 2005, when I was still deciding if this copywriting thing was legit, Clayton's keynote "sold" me on the career.

    That one talk changed my life for the better, forever.

    Since then I had the pleasure to work with Clayton a few times. He was really good to me.

    Sean McCoolMarch 27, 2020 at 7:30 pm

  5. "Ping me anytime you want", he said the first time we talked.
    As a beginner, it was the stimulus I needed to decide being a copywriter, after winning a brazilian amateur copywriting contest.
    I took courage to ask for fb friendship after reading about him in Great Leads.
    I remember thinking that a guy with the last name Makepeace should be a nice guy.
    I wasn't wrong.
    I thought one day I would go to USA and have a beer with him in Siesta Beach.
    And I am very grateful...
    Because of him, today I have the world's best copywriters as facebook friends.
    As a Christian I am, he's now at my list of evening prayers for friends who are gone.
    Maybe God allow me to meet him and have that beer in heaven.
    God bless him, his family and you all.

    Guest (Mauriacutecio Dietrich)March 28, 2020 at 1:24 am

  6. 'm still in shock...

    After finding out one of my main copywriting mentors has passed away.

    I've been fortunate to get to know, work with and learn from many A-list copywriters.

    But Clayton is in that select group that I got to know as a friend.

    So I carry a heavy heart today because we've lost an incredibly talented copywriter...

    and I've lost a person who with a one-on-one, back room chat changed the trajectory of my life.

    God speed, Clayton... and I know we'll chat again.

    Guest (KATrimels )March 28, 2020 at 1:54 am

  7. I am from Coimbatore, South India. I subscribed to Clayton's newsletter and learnt the nitty gritty of copywriting from this legend. I'm saddened to hear the news and express my heartfelt condolences to his family, friends and colleagues

    Guest (Raju)March 28, 2020 at 2:18 am

  8. I didn't know Clayton, but I had the honor of meeting him at Bootcamp 2018. I've attended webinars in which he was a guest. His demeanor supported every tribute. Katie mentioned Clayton staying as long as necessary to answer all questions. Even during that handful of times I was in his presence through that medium I picked up on his essence. He was joyful. His sense of humor was genuine. Never gave us the idea he was in a hurry...he truly wanted us to succeed. His spirit is infused in AWAI. All of his esteemed colleagues show us that every day. My heart is with all of them as well as with his family. There's a gaping hole in the AWAI family that can't be filled. Rest in Peace Clayton.

    Guest (Cynthia Mae Fromm)March 28, 2020 at 7:52 am

  9. I send my condolences to the family of Clayton Makepeace. I will cherish the wonderful interactions with a great person that gave his best to all that he met. I am grateful to have met him. Regards.

    Guest (Patrick Parker)March 28, 2020 at 9:16 am

  10. It is nice to know that I actually heard his voice over my training. I might be considered one of the last people he trained in the accelerated program before passing away. RIP sir- we will not let you down! He was great to listen to- you could hear his enthusiasm over the computer. How outstanding! You will be missed sir!

    JadeorchidMarch 28, 2020 at 11:44 am

  11. In 1994 or so, I met Clayton at Will's Honkytonk in Sarasota, FL — an edgy biker bar that was, on any given day the hub for scores of Harleys, leather patch jackets and tit-revealing tank tops.

    We were among those badass wannabees affectionately known as Rolex Bikers. Downing a Bud, I overheard Clayton say, 'copywriter'— an odd word to hear at Will's. I turned to him and said something like, so you're a copywriter, eh? What do you write? "I write junk mail", he says. (continued ...)

    Guest (Larry Owen)March 28, 2020 at 3:10 pm

  12. In 1994 or so, I met Clayton at Will's Honkytonk in Sarasota, FL — an edgy biker bar that was, on any given day or night the hub for scores of Harleys, leather patch jackets and revealing low cut tit tops.

    We were among those badass wannabees affectionately known as Rolex Bikers. Downing a Bud, I overheard Clayton say, 'copywriter'— an odd word to hear at Will's! I turned to him and said something like, so you're a copywriter, eh? What do you write? "I write junk mail", he says. (cont'd ...)

    I told him I have a small ad agency and perhaps I can give him some work. Looking me over he says, "maybe I can give YOU some work ... "I'm booked up for six months!"

    Travels With ClaytonMarch 28, 2020 at 4:44 pm

  13. (continued ...)
    I told him I have a small ad agency and perhaps I can give him some work. Looking me over he says, "maybe I can give YOU some work ... "I'm booked up for six months!"

    What started as a chance meeting in an unlikely place turned into well over a thousand-mile 16-year motorcycle ride that was to me a creative partnership.

    I’m tearing up thinking about my friendship with Clayton and the ever generous and delightful "the red head" Wendy (whom also rides a Harley). (more ...)

    Travels With ClaytonMarch 28, 2020 at 4:54 pm

  14. Although I didn't know Clayton personally, I did hear his entertaining and informative presentation at a Bootcamp a few years ago. I also attended an online training session where he graciously shared his knowledge, expertise, and experience.

    I knew him more from Facebook and because we were of like minds, I always loved his posts.

    It was heartbreaking to read that he had passed on to the next copywriting world.
    We truly lost a legend and a very good man.

    Guest (Denise)March 28, 2020 at 4:56 pm

  15. I can't forget Clayton who rumbled into a Bootcamp a number of years ago and onto the stage on his Harley.

    He was a completely accessible and kind person - encouraging and warm - to all who approached him. He signed a card for me - it says, "Be fearless; go get 'em!" Thank you Clayton~

    ShannonMarch 28, 2020 at 9:55 pm

  16. Intellectually, we know we have a finite amount of time on this earth, but our hearts are never truly prepared to release those we love and admire. Mr. Makepeace will forever reside among the stars with the greats who have even gone before him. Thanks to his generous association with AWAI, we will always have him and his guidance still with us through his programs. Heartfelt condolences to Mrs. Wendy Makepeace and family.

    Cheryl SharpMarch 28, 2020 at 10:33 pm

  17. All the confidence I have as a businessman comes from the teachings of Clayton...

    That man has changed my life and I never got the opportunity to meet him in person.

    He's so mythical, I expected him to live forever...

    My heart is broken

    Guest (Olivier Vasquez)March 29, 2020 at 7:03 pm

  18. I remember the first time I heard about Clayton. It was as though a whole new world of copywriting had magically appeared before my eyes. And when I finally got to read a piece of his copy, I gushed. It was like no other copy I'd ever read before.

    Clayton was my "Copy Crush!" And my quest to learn from this great man lead me to straight AWAI. Through AWAI I got to experience his expertise and experience first hand.

    He was a great mentor and a friend. Bootcamp won't be the same without him.

    Pauline Longdon - The Copy AlchemistMarch 31, 2020 at 8:43 am

  19. While many will remember Clayton as a legendary copywriter, he was also a gifted mentor to up-and-coming writers. He helped launch many a copywriting career (mine included).

    He loved working with writers and sharing all he knew about the craft. At AWAI Bootcamp, he would greet everyone (both established writers and newbies) like we were all old friends. We were his “tribe” and his enthusiasm and warmth for us was unbounded, genuine, and heartfelt. He was our champion and I will miss him.

    Elizabeth BlessingMarch 31, 2020 at 12:13 pm

  20. I had the honor of meeting Wendy and Clayton at Bootcamp in 2017. Two of the nicest people ever, so gracious and down to earth. Talked copy with Wendy, guitars with Clayton. Thinking good thoughts for you both, with love and respect, Dave Ryan

    dgrcopyMarch 31, 2020 at 1:11 pm

  21. I feel blessed to have met Clayton and Wendy. And while my dream of being one of Clayton's copy cubs never materialized, he was genuinely happy to hear that I'd been brought on with Dent Research for several financial copy projects.

    I now write for Weiss Ratings, so when I heard he'd returned to consult with Martin Weiss again, I was excited to finally have the opportunity to work with him... and get to know him better.

    He'll be missed, but I look forward to seeing him again in a better place!

    Wil ReedApril 1, 2020 at 12:09 pm

  22. After following him online for years, I met Clayton in 2015 at his Financial Copywriting intensive. Of course he was brilliant, as expected, but I was blown away by his generosity. He treated all of us like life-long friends and now we feel his loss the same way.

    George DaffinApril 2, 2020 at 6:05 pm

  23. My condolences. I wanted to meet him at least once but now that is impossible. I regret that.

    Guest (Angela)April 3, 2020 at 6:24 pm

  24. A huge personality, he instantly made you feel right at home. I was privileged to have a one-on-one meeting with him which was way too brief, but unforgettable.
    My most sincere condolences to his family.

    Jim WalbridgeApril 3, 2020 at 7:54 pm

  25. When I started on my journey to re-tool my writing skills for commercial writing, I quickly heard Clayton Makepeace's name. Everyone said he was the one to follow. He was generous with his knowledge, and didn't have a jealous bone. I began to follow him. I was fortunate enough to attend his Intensive Weekend in Baltimore in 2019. Newbie or old crusty professional, we were all the same to him. It was clear, he wanted us to achieve the same success he had achieved. My deepest sympathies to all.

    Sandra K LynneApril 4, 2020 at 6:21 pm

  26. Clayton left us an incredible legacy.

    I believe his voice and spirit live on in my writing and in every one of us who was touched by him.

    How incredibly lucky we are to have learned so much from such a gifted and generous mentor.

    Thanks Clayton for everything.

    I hope you won’t mind me saying I’m a proud member of the "Makepeace Mafia”. :-)

    Happy trails my friend!

    Guest (Mike Connolly)April 7, 2020 at 4:19 pm


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