May 2017

How You Answer This Question Determines the Fate of Your Big Idea

Writing a sales letter is easy. The difficult part is coming up with the Big Idea. Answering this question will determine the strength of your Big Idea.

Two Techniques for a Winning Elevator Pitch

“What do you do?” Having a solid elevator pitch as your answer is key to impressing potential prospects. Here are two techniques to help.

A Hidden B2B Copywriting Niche

Most copywriters don’t know about this hidden copywriting niche, but it may be perfect for you.

7 Reasons Why You Should Send Newsletters to Your Clients and Prospects

Sending newsletters to your clients and prospects can help you keep your project pipeline brimming over. Find out 7 ways this strategy helps your business.

The Best Lead Magnet for Freelance Copywriters

There are many different formats for lead magnets. Which works best for freelance copywriters? Steve Slaunwhite gives you his advice.