Michele Peterson

Articles by Michele Peterson

How to Have Hard Conversations with Clients

Sometimes hard conversations with clients are necessary. It can be key to set things right when things are off track or you’re not seeing eye to eye.

How to Stockpile Content for a Rainy Day

For your freelance business, it helps to create future content when you have a little extra time. This can help you be more consistent in your outreach.

What You Can Do About SEO Resistance as Search Continues to Evolve

One online marketing challenge is when tactics that worked in the past are no longer effective. Here’s how writers can update their formulas for success.

31,536,000 Opportunities to Get Started

Need motivation to get started or make progress on your writing? Michele Peterson explains how an opportunity comes along more frequently than you think.

Define Your WIIFM as a Web Writer

If you don’t define your WIIFM as a web writer, it’s easy to become distracted and not do the things you need to. A clear purpose will drive your growth.

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