Michele Peterson

Articles by Michele Peterson

20 Ways to Stand Out As a Professional Web Copywriter in 2020

As a web copywriter, you need to make it easy for clients to say yes to hiring you. One way to do that is to stand out from other web copywriters…

3 Magical Words to Use When a Client Wants to Argue

Sometimes you and your client will disagree on the best approach to a project, or part of a project. Running marketing tests is the smart solution.

How to Have Hard Conversations with Clients

Sometimes hard conversations with clients are necessary. It can be key to set things right when things are off track or you’re not seeing eye to eye.

31,536,000 Opportunities to Get Started

Need motivation to get started or make progress on your writing? Michele Peterson explains how an opportunity comes along more frequently than you think.

What You Can Do About SEO Resistance as Search Continues to Evolve

One online marketing challenge is when tactics that worked in the past are no longer effective. Here’s how writers can update their formulas for success.

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