Michele Peterson

Articles by Michele Peterson

3 Surprising Benefits of Being Your Own Best Client

When you’re building your business, it’s easy to overlook your most important client — you! Discover the benefits of being your own best client.

5 Content Upgrades Web Copywriters Can Use to Generate More Leads

You can use a special kind of free giveaway to increase your lead generation success. Find out what content upgrades are and how they work.

How to Make a Live Event Your Own Catalyst for Change

There’s magic in live events. You can be energized with new ideas, skills, connections, and a new sense of purpose. Learn about these catalysts for change.

5 Words to Gain Instant Credibility as a New Freelance Copywriter

Looking to be hired as a freelance copywriter? Use these five magic words to set yourself apart from other writers.

You Can Increase Client Referrals by Asking 3 Simple Questions

A simple way to increase referrals. Even in today’s age of automated lead generation, most businesses say they get their best customers through referrals.

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