Michele Peterson

Articles by Michele Peterson

Define Your WIIFM as a Web Writer

If you don’t define your WIIFM as a web writer, it’s easy to become distracted and not do the things you need to. A clear purpose will drive your growth.

Site Content Audits Set the Stage for Lucrative Client Relationships

Use this approach to set the stage for more writing fees. These examples show how this tactic worked to get in the door and create long-term relationships.

What You Can Do About SEO Resistance as Search Continues to Evolve

One online marketing challenge is when tactics that worked in the past are no longer effective. Here’s how writers can update their formulas for success.

How Much Does Your Copywriting Success Depend on “Who You Know?”

Who you know can make a big difference in how quickly you succeed in an endeavor. Luckily, you know someone important who can make your journey easier.

31,536,000 Opportunities to Get Started

Need motivation to get started or make progress on your writing? Michele Peterson explains how an opportunity comes along more frequently than you think.

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