November 2017

5 B2B Copywriting Tips from the Experts

Regardless of where you are in your copywriting journey, these five B2B copywriting tips will help you reach your goals faster.

How Bundling and Creating Package Deals Can Increase Your Revenue

Creating package deals is a good way to earn more money per project. But there’s a secret to bundling so you hel your client without hurting yourself.

The Zeigarnik Effect: Finish What You Started

It’s easy to start something and stop. But if you finish what you started, you’ll find success as an in-demand copywriter comes much easier.

Three Tips from Fiction Writing for B2B Copywriters

Fiction writing has more in common with B2B copywriting than you might think. Here are three writing tips that apply to both fiction and copywriting.

How the Role of an Online Content Writer Has Changed — Sort of…

Despite changes in how people use the Internet, the role of an online content writer is still to provide content that is easy to find and useful to read.

The Six-Figure Copywriter’s Slacker “Crib Sheet”

You can be a successful copywriter working a few minutes a day BUT you have to follow Ben Settle’s five-step formula.

When to Use B2B Long Form Copy

While much of B2B copywriting involves short copy, there are times you’ll want to use B2B long form copy. Here are seven examples.

5 Steps to FOCUS (Follow One Commitment Until Successful)

If you want to achieve a big goal, you need to FOCUS – Follow One Commitment Until Successful. Make a serious commitment to yourself and your success.

How to Create a B2B Buyer Persona and Write More Engaging Copy

Creating a B2B buyer persona helps you target your message to customers. B2B copywriting expert Steve Slaunwhite shows you how to do it.

How to Get the Most Important Client Testimonial

Having solid client testimonials about your writing skills will help you land more clients. But here’s another testimonial you need to have.

5 Ways to Land SEO Content Writing Projects, Even If You’re New

When you’re first starting out, finding SEO content writing projects can be frustrating. But don’t worry. These 5 proven techniques will get you started.

Use These Three SEO Tricks in Your Copy and Content

Use these three SEO copywriting tactics to help make your client’s copy and content rank higher on search engines.

How Shy Copywriters Can Connect with B2B Clients Using Warm Emails

Getting B2B clients doesn’t have to be intimidating. Find out how you can use warm emails to connect and land B2B writing projects.

Finding Marketing Stories in Your Everyday Life

Stories are a fast way to connect with your audience and earn their trust. Here are four steps to finding and using marketing stories in your writing.