August 2018

A Secret and Powerful B2B Copywriting Tip

This little-known B2B copywriting tip can make writing B2B copy easier and much more effective.

Direct response dead?!? Not even close…

Content marketing is on the rise, but that doesn’t mean direct-response copywriting is dead. See how the two work together to make sales.

4 Business-Building Tips You Can Borrow From a $63-Million Publishing Empire

Four business-building tips you can borrow from a $63-million publishing empire to build your freelance copywriting business in the fastest time possible.

How to Create an Accurate B2B Buyer Persona

When you have an accurate buyer persona, you can write your B2B copy faster and more easily. Plus, you’ll know exactly what to say to get a prospect to buy.

How to Use Direct Messaging for Social Media Marketing Success

Social media is a great place to attract attention with public posts AND it can be an effective way to continue the conversation with direct messaging.

Get Instant Recognition and Charge Higher Copy Fees

The smart way to charge higher fees is to showcase your AWAI VerifiedTM Badges. They let clients know you can write today’s most in-demand projects.

How to Win the Conversational Style Argument for B2B Copy

The business conversational style is best for B2B copywriting, but some clients prefer a more formal approach. Here’s how to win them over.

Nine Sure-Fire Ways to Optimize Content for Voice Search

Voice search is a growing factor for writers who do search engine optimization. See how you can make sure you’re content is showing up for voice search.

The Case Against Being “Nice” In Your Email Copy

Do you have to be “nice” in your email copy and tell customers what you think they want to hear? Get the low down on how being a “nice guy” and refusing to be honest, can potentially cause your list a lot of pain and suffering.

Self-Confidence and Success as a B2B Copywriter

Think you need heaps of self-confidence to be successful as a B2B copywriter? Turns out you don’t! Here’s what you need instead…

Take a Selfie of Your Freelance Website to Attract Web-Copywriting Clients

When potential clients look at your website what impression do they get about you? Make it a professional one to land more web-copywriting clients.

(This Works) Here’s How to Leapfrog Your Way to Writing Success

Having natural talent or a knack for writing certainly helps, but when you work with a mentor, that’s how you leapfrog your way to writing success.

Working with Small Businesses as a B2B Copywriter

Small businesses are often overlooked as potential clients for B2B copywriters, but working with this market can be profitable as well as satisfying.

Add Value to Your Client’s Bottom Line — and Yours — with Upsells

When you offer upsells, you’ll add value to your services by helping your client’s marketing efforts perform better. And your own bottom line will grow too.