November 2020

Want B2B Freelance Success? Ask a Different Question

To those of you who worry from one month to the next if you’ll have enough client work to pay the bills… What if you shifted your mind (and actions) by asking a different question? You can have B2B freelance success with a steady stream of well-paying clients… Just ask.

Write Better Content by Writing Accessible Content

When you write accessible content, you improve the experience for all your users and you help people with disabilities to engage with your work.

Make Your B2B Copywriting "Lean" into Persuasion

B2B copywriting has a unique challenge… it has to persuade people with different roles and different goals. That’s why it’s important to understand what drives both an operations manager and a CEO to make a purchase decision. And to create copy that speaks to each one.

11 Tips for Effective Meetings That Turn Prospects Into Clients

Turn these 11 tips into your own game plan, so you, too, can handle prospect meetings with ease.

Scaffold Your Way to B2B Freelance Copywriting Success

To achieve B2B freelance success, you know you need to acquire the right skills to do the work… but there are a few other steps you can take that will accelerate your success and support your business.

Using FAQs to Grow Site Traffic and Enhance the User Experience

Frequently Asked Questions can be strategically added to your site to bring in more traffic and improve user experience. Learn the best strategies…

Moving from In-Person to Online Marketing in 6 Questions

When you’re used to marketing face-to-face, this COVID-created online marketing world can seem daunting. But if you ask yourself these six questions, you’ll create an online marketing presence that will more than make up for those lost in-person events.

A 5-Day Plan to Set Your 2021 Business Goals

January 2021 is coming up fast. With less than two months left in 2020, this five-step plan with help you set business goals for the next year.