November 2020
Make Your B2B Copywriting "Lean" into Persuasion
November 19, 2020 (08:00:27 am)
B2B copywriting has a unique challenge… it has to persuade people with different roles and different goals. That’s why it’s important to understand what drives both an operations manager and a CEO to make a purchase decision. And to create copy that speaks to each one.
A 5-Day Plan to Set Your 2021 Business Goals
November 04, 2020 (08:00:38 am)
January 2021 is coming up fast. With less than two months left in 2020, this five-step plan with help you set business goals for the next year.
